Creating your own successful business sign comes down to one key thing: attracting as much attention as possible. Think about it; if a business didn’t have a sign above the door, you probably wouldn’t even know it was there – so it’s important to create something that customers will notice whether they’re walking their dog or driving past your business, or wherever it is you’re hoping to place your advertising. As a Graphic Designer specialising in print, I’ve gathered my top tips for creating a custom signage design that converts. So, let’s dive in!
Choose a Distinctive ColourCoca cola red, Facebook blue, Cadbury purple – these brands are so distinctive I don’t even need to show you their logos for you to picture the colours. Colour can really say a lot about a business, so you need to pick the one that suits your brand messaging – are you a corporate company? Try a trust-worthy blue! Want to appeal to families and young children? Bright, energetic orange is a great choice!
It’s also important to think about where you’re placing your sign when it comes to choosing a colour. Will it be against a grey wall? Are there green leaves from the trees in the background? Pick a shade that will contrast against the background and make customers pay attention to your sign.
If you’re creating a sign for a sale, the best colour to use is red. Since it’s used so often, customers will know you’re advertising a sale without even having to read what it says!
The Bigger the BetterWhen it comes to making your own sign, size really does matter. The size of the sign, and the size of the text. I’d recommend getting as large a sign as you can for the area you’ve got. Measure out the advertising space you have before deciding on a size.
For your message, it’s best to keep it short and sweet. For the sign above your door, your company name can often be enough, but a short tag line or slogan can work too. For advertising, keep the message as short as possible – ‘Sale now on’, ‘Open for Business!’ – the smaller your message, the bigger you can make the font.
Choose the Right Type of SignWhere you’re planning on displaying your sign will determine what kind of sign you should make. Here’s a quick rundown of types of signage and their pros and cons.
These indoor signs are made from a fully recyclable display board. A temporary solution, this option is best for short-term advertising rather than a long-wearing business sign.
Foam signs are most popularly used at events and exhibitions, as well as instore or around the office. They’re made from an extremely light yet rigid PVC material, meaning they’re great for hanging up, but won’t last long outside.
Correx is the corrugated plastic material that for sale signs are made out of. Another temporary signage option, correx can be used indoors or outdoors – and you can recycle it when you’ve finished with it!
A hard-wearing material, aluminium signs are best used for outdoor business signs. Although a little more expensive, no other kind of sign lasts like these ones do. This is the best choice for a sign attached to the outside of your business.
Ever wondered how people managed to make business signs for their car or van? The answer is magnetic signs! Just add your logo and advertise your business on the go.
Include Important InformationWhen you make a sign for your business, it’s important not to clutter the design too much. However, there are certain bits of information you should always include. These are:
• The name of your business
• The logo
Then if you have room on your sign, or your sign isn’t going directly above your shop’s door, you should also include:
• The address and telephone number
• Directions to your store
• Website (if you’re an online business)
You’re using a sign to get exposure for your business, so including all the vital information for customers to find you is essential.
Effective ContrastsAs well as contrasting your sign in your environment, you should also contrast different elements of your design too. An easy place to start is your logo. Take a look at your logo – is it bright, dark, pale? If it’s pale, use a dark background, if it’s bright, white might be a good option, pale colours will suit a dark logo best.
Your sign needs to be seen from afar so create as much contrast as you can between the colours of your logo, text and background for an attention-grabbing effect.
Now you’ve got these design tricks up your sleeve, you’ve got everything you need to create an eye-catching business sign! Pick your sign type now, or start designing online using our free sign maker.