Ever noticed that the colours you print sometimes look a little different to the colours on your computer screen? That’s because the spectrum of colours you see on your screen is a lot bigger than what can be printed on most printers, including the ones we use and the one you might have in your office.
Here, we’ll discuss why there are different colour spectrums for print and screens, how to set up colours for print a variety of popular design programs and some quick colour dos and don’ts!
Colour differences: RGB vs CMYK
RGB (red, green, blue) colours are the ones you see on your computer monitor and on other digital screens.
For these colours, you add various amounts of red, green or blue to a black canvas to get different colours, and when these three colours are added in equal intensity, they make white.
This means you can make lots of bright and neon colours with this colour mode that don’t really translate well to print, but look fantastic on a screen!
CMYK colours are made from cyan, magenta, yellow and black (key). They are subtractive – this means that the starting canvas is white and as colours are added, it gets darker and darker until it’s black.
Print uses the CYMK colour mode because we start with a white background (like paper) and add colours to it until it gets darker.
Because we can’t add white, this can mean CMYK colours aren’t as bright as RGB colours, which is why the colours you print often look a little duller than they do on your screen.
Learn more about CMYK and how to create true black in printing here.
Do I need to change my colours to CMYK?
When you upload your artwork to our online proofing tool, your colours will automatically be converted to CMYK, so it’s up to you whether you want to create artwork in this colour mode or not.
The benefit of designing in CMYK is that you’ll be designing with exactly the colours you’ll be printing with, so you’ll know what your artwork is going to look like at the end from the get go.
If you don’t change your colours, that’s not a problem – you’ll be able to review and approve the colours once our proofing tool has automatically converted them. Here's an example of files that have been automatically converted from RGB to CMYK before going to print.
Why do print files need to be CMYK?
The RGB colour spectrum is huge – much larger than the CMYK spectrum. This means that some colours, like fluorescent orange and green, aren’t available within the CMYK spectrum. Commercial printing presses, like ours, print onto white paper and we add colours until the canvas is darker.
Printing in black and CMYK
Technically if you added cyan, magenta and yellow together in equal and large amounts, it would create black. However, due to impurities of the ink, true black is hard to recreate – that’s why printers include a black ink (K) along with the other colours.
If you want to use black in your design, we recommend using the CMYK values of (30, 30, 30, 100) as we've found this to be the most effective when printing.
Creating files in CMYK
The easiest way to design artwork for print is to set up and design the whole document in CMYK colour. This will save any problems trying to adjust colours afterwards, which can be quite difficult.
Not all software has the ability to create files in CMYK colour (like Microsoft Word and PowerPoint).
If you send us a Word or PowerPoint document, for example, we’ll convert it from RGB to CMYK colour and then send a proof back to you, which is an image showing how your design will look when set up for print. Below you’ll find my guides for: Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Microsoft Publisher.
Adobe PhotoshopYou’ll set your colour settings in Photoshop when the document is first created. Look at the first image below to see the right settings for CMYK.
You can check the settings when the document is open too by clicking on ‘Image’ at the top of your screen and then ‘Mode’.
Adobe InDesignWhen you’re working with InDesign, the colours will be automatically converted to CMYK when the file is exported to PDF by selecting the option: PDF/X-1a:2001.
Adobe IllustratorLike Photoshop, you can set the colour settings when you first create a document in Adobe Illustrator. If you want to convert the colours in an existing file:
• Open it up in Illustrator
• Click File > Document Colour Mode > CMYK Color
• Click the selection tool and drag it over the entire image.
• Click Edit > Edit Colors > Convert to CMYK
Microsoft PublisherTo convert your colour settings in Microsoft Publisher (2003 or later. For the 2016 version there is no way to change the colour setting) first of all open up your document.
• Click File > Info > Commercial Print Settings
• Here you’ll find an option called ‘Choose Colour Model’ – select CMYK
If you’re using any other kind of software, your key settings to make sure you’ve got set up are:
• Colour Mode: CYMK (sometimes called Process Colours)
• Colour profile: Fogra39 (ISO 12647-2:2004)
• Where possible export as: PDF/X-1a:2001
Converting RGB files to CMYK and re-balancing colour
If you’re using software like Photoshop, you can choose to convert colours to CMYK and then readjust the colour balance afterwards. If you’re using RGB elements, it’s worth converting these into CMYK and re-balancing the colours during the design process.
Dos and don'ts
Here are some quick tips to help with checking that your colours are all set up right:
- Print off some CMYK colour swatches to use to check your colours if you’re not sure how they’ll look when printed.
- If you can, check your proofs on a screen using a colour calibrated monitor – uncalibrated screen colours can vary between monitors. Here’s a great guide for Windows 10 and MacOS for calibrating your monitor.
- Don’t check colours against samples you’ve printed off of your desktop printer – they normally try to emulate RGB colours rather than printing the true CMYK colours so might not be accurate.
If you have any questions about colour settings for online printing, feel free to email me and my team at email@example.com and we’ll be happy to help.