Correx Signs

Print continues to have a place in the marketing mix, as it’s viewed as a more tangible and credible marketing method. We spoke with a range of experts to find out if they think print marketing is still an effective method in a digitally savvy world. 

Ever wanted to peek inside your boss’ mind to discover what really gets on their nerves and what you can do to impress them? We recently carried out a survey, quizzing 500 senior operatives in the UK, to discover what employees do which secretly drives their boss mad and what an employee can do to get on their boss’ good side.

Print advertising is a form of marketing which uses all physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. However, now that we live in a more digital world, brands are becoming more experiential with their print campaigns…

A successful brand comes down to much more than just your logo, yet so many new businesses make the mistake of overlooking the finer details. Tone of voice, people involved, visuals, colour, font and customer experience are all key to how your brand is perceived.  

What is DPI? If you’ve been considering creating printed materials, it’s likely that you will have seen these three letters written in various places, however, you may not fully understand what they mean. We wrote a guide to help you understand what DPI is and why it is important when it comes to creating print.