How to Design a Leaflet
Designing leaflets or flyers online is quick and easy, especially if you have your own design team or are happy to dabble in the creation yourself! On each of the different product sizes you’ll find the design specifications clearly listed for you to utilise. These include the finished leaflet size, artwork set-up size, bleed, colour mode, and the dots per inch (DPI). Once you’ve completed your masterpiece and you’re happy with your advertising leaflet design, upload your artwork to our site so our quality control team can make sure everything is A-OK.
How to Make a Re-Opening Flyer
Flyers are the first step to re-opening your business safely.
Whether you’re launching your business for the first time or re-opening after the Coronavirus pandemic, there’s no faster or affordable way to get the word across that you’re back in business like a flyer.
Here are a few things you’ll need to put on your re-opening flyer to make sure your customers know the drill and follow the proper safety procedures on their visits.
- Re-opening date
One of the main pieces of information you’ll need to communicate is when your business will be re-opening to the public. This lets people know when they can either visit or place an order with you.
Just like a standard advertising flyer, it’s always best practice to add your business’s location so people know where to find you.
- Opening times
If you’re staggering or changing your opening hours to help ease congestion at busy times, make sure to make this clear somewhere on your leaflet.
- New services
If you’re launching a new, safer service, like takeaway or delivery, give details of this here to let customers know how to place an order.
- Social distancing procedure
All businesses are having to enforce new social distancing rules to keep customers safe – let customers know what measures you’ve put in place to protect them and your staff so they can follow them from the get-go.
What If I Don’t Have a Leaflet Design?
Finding the right leaflet design for your brand can be a challenge, but we can help you decide what to include when designing leaflets online with our range of useful templates. No design? No worries! Whether you have an idea of what you want or not, our online tool has a variety of templates for flyers that can help you design a perfect leaflet.
We have templates available in our library for a wide array of company types and events. If you’re a gym or a fitness establishment looking to advertise a new selection of classes or services, no problem! We have the perfect flyer advertising design for you.
Promoting seasonal menus for your restaurant or café? You’ll want everyone to know all about the new tasty delights you have on offer. A flyer template from instantprint is the perfect way to show new and existing customers the up-and-coming menu options available.
We also offer a full print design service with our in house graphic designers. Simply click ‘yes’ when asked if you would like us to ‘design this for you’ and you can add the service to the basket. One of our designers will be in touch as soon as the order has been placed to discuss your brief. If you prefer a more personal approach you can always chat with your designer in person via our video consultancy service. Simply click here to book a slot through our online chat team.
Why Are Leaflets Good for Advertising?
Flyers and leaflets are a low-cost way of promoting your brand. Our recent study found that cheap flyers are seen as being more trustworthy than online ads, especially where GDPR laws are concerned. They are also perceived as the least intrusive form of marketing. In the modern privacy-conscious world, strong business leaflets can generate strong ROI.
What is the Difference Between Flyers and Leaflets?
In short, there really isn’t a difference! The reason that both terms are used across our site and the world wide web is that the two are interchangeable. They both have similar characteristics such as they’re unbound, single sheets of printed paper, and can be used for marketing and non-marketing purposes including advertising events, products, services, special offers and promotions.
The only real difference you would find is that a flyer is generally unfolded, and a leaflet can be created either flat or folded. So, if you’re looking to add a lot of information to your artwork, an advertising leaflet would offer plenty of smaller spaces to break this information up.
Which Leaflet or Flyer is Best for My Business?
Both flyers and leaflets can be a beneficial marketing tool for many businesses and aren’t limited to giveaways in bags at networking events. If you have an estate agency and you’re looking for a non-intrusive way to give potential buyers information on a property, why not look into printing leaflets that are slimmer and fit into people’s bags better?
Got an event approaching that you want to shout about? Make an impact with a quirky square flyer size, perfect for getting all the basic information you need on one side so it’s easy for people to see.
How can I Distribute My Printed Flyers?
Once you’ve worked on designing a leaflet and have your marketing ready to go, it’s key that you know where they should be distributed. A local business may want to place them in nearby cafés and restaurants, whereas B2B firms should save them for conferences and networking events.
Is Marketing with Flyers Effective?
The main benefit of print marketing is that it’s something concrete you can hold in your hand – it’s tangible and people always pay more attention to advertising they can touch. After all we’re all looking for better user experience when it comes to marketing. When handing out business flyers or including leaflet distribution as part of your next marketing campaign, your message is sure to be read. Even if it’s for a few seconds – which is all you need!
How are my Flyers & Leaflets Printed with instantprint?
Since launching in 2009, we've printed over a billion business leaflets and other flyer designs for our customers! All of our flyer printing is done using the latest cutting-edge technology and each design checked carefully by our experienced in-house studio team. If you order less than 500 flyers, we’ll print them on our state-of-the-art iGen or Indigo press. If you order more, we’ll print them lithographically using our Heidelberg.
Our 10-Point Quality Check
Every piece of artwork you send to us goes through our unique and rigorous 10-point quality control process. This means that your artwork is checked by your very own Personal Artworker, who is automatically assigned to you as standard, as soon as you upload your artwork. Your Personal Artworker will review your masterpiece to make sure that your leaflet printing and business flyers are of the highest quality. They check your artwork's compliancy with bleed and safety zones, check whether you have the correct number of sides and pages for the product you're printing and also whether the resolution is suitable for print!