How Do I Make a Flyer?
Making a flyer for print is a lot easier than you think! All you need to do is:
For more thorough advice on how to do all of these different things using a variety of design tools (like Word and InDesign), check out our full guide on how to make a flyer here.
What Flyer Paper Should I Choose?
Value 150gsm Silk
Pros: A cheap flyer printing option for businesses that don’t want to scrimp on quality.
Feels like: Thin takeaway menus and weekly magazines – a lightweight paper that’s still smooth and silky.
Ideal for: Bulk flyer printing on a budget, takeaway menus, large quantity handouts for shows and exhibitions, club and events advertising.
Classic 250gsm Silk
Pros: A good midweight paper, that’s versatile and can be used for a range of different things.
Feels like: A thin card that stands up straight when you hold it up with a silky finish.
Ideal for: Most marketing activities, including advertising flyers and magazine inserts.
Premium 350gsm Silk
Pros: This super thick stock gives the impression of luxury and lasts a long time, especially if you add a protective, splash-proof layer of lamination. Also available with Spot UV on matt lamination.
Feels like: A thick card, like a restaurant menu card or business card.
Ideal for: Long-term marketing like menus or high-end business flyers for impressing top clients.
Pros: Print environmentally-friendly flyers on 100% recycled card.
Feels like: Thick card, just like our premium stock but slightly less ink absorption.
Ideal for: Any business looking for an eco-friendly alternative to their standard advertising flyers.
Pros: Gives flyers a hand-crafted, DIY look but with a professionally printed finish.
Feels like: An earthy, textured card, like those brown recycled envelopes you can get but thicker!
Ideal for: Independent businesses, crafters and café menus.
How Do I Design a Leaflet?
Designing leaflets or flyers online is quick and easy, especially if you have your own design team or are happy to dabble in the creation yourself! On each of the different product sizes, you’ll find the design specifications clearly listed for you to utilise.
· Finished leaflet size
· Artwork set-up size
· Bleed, colour mode, and the dots per inch (DPI)
Once you’ve completed your masterpiece and you’re happy with your advertising leaflet design, upload your artwork to our site so our quality control team can make sure everything is A-OK.
Flyer Design Top Tips
We’ve been printing flyers for over 10 years, which means we’ve seen some pretty nifty flyer designs in our time. Using our experience, we’ve compiled our top tips for designing your own flyer – here’s our best advice.
- Keep text to a minimum
Flyers are meant to be easy to digest, which means keeping your text short and sweet – it should never take longer than a few minutes to read everything on a flyer. We recommend having no more than 250 words on your flyer – even less for A5 and smaller.
- Use headings
Design your flyer like you’re telling a story – you’ll need one big heading to summarise the entire flyer, then smaller headings to direct your reader’s attention onto the next important piece of information. This helps create hierarchy in your design and makes it easier to read.
- Stick to your brand colours
Adding lots of different colours can be distracting. We recommend choosing two or three of your brand colours that really complement each other and make your message easier to read.
What If I Don’t Have a Leaflet Design?
We have templates available in our library for a wide array of company types and events. If you’re a gym or a fitness establishment looking to advertise a new selection of classes or services, no problem! We have the perfect flyer advertising design for you.
Promoting seasonal menus for your restaurant or café? You’ll want everyone to know all about the new tasty delights you have on offer. A flyer template from instantprint is the perfect way to show new and existing customers the up-and-coming menu options available.
We also offer a full print design service with our in-house graphic designers. Simply click ‘yes’ when asked if you would like us to ‘design this for you’ and you can add the service to the basket. One of our designers will be in touch as soon as the order has been placed to discuss your brief.
If you prefer a more personal approach you can always chat with your designer in person via our video consultancy service. Simply book a slot through out online chat team.
How to Make a Reopening Flyer
Whether you’re launching your business for the first time or reopening as coronavirus restrictions are lifted, there’s no faster or affordable way to get the word across that you’re back in business like a flyer.
Here are a few things you’ll need to include:
1. Reopening date - One of the main pieces of information you’ll need to communicate is when your business will be reopening to the public.
2. Location - Just like a standard advertising flyer, it’s always best practice to add your location so people know where to find your business.
3. Opening times - If you’re staggering or changing your opening hours to help ease congestion at busy times, make this clear on your leaflet.
4. New services - If you’re launching a new, safer service, like takeaway or delivery, give details of this here to let customers know how to place an order.
5. Social distancing procedure - Let customers know what measures you’ve put in place to protect them and your staff so they can follow them from the get-go.
How are my Flyers & Leaflets Printed with instantprint?
All of our flyer printing is done using the latest cutting-edge technology and each design is checked carefully by our experienced in-house studio team.
If you order fewer than 500 flyers, we’ll print them on our state-of-the-art iGen or Indigo press. If you order more, we’ll print them lithographically using our Heidelberg.
How can I Distribute My Printed Flyers?
Once you’ve worked on designing a leaflet and have your marketing ready to go, it’s key that you know where they should be distributed. By ordering a stack of cheap flyers, you'll have plenty of potential customers to try and hit! A local business may want to place them in nearby cafés and restaurants, whereas B2B firms should save them for conferences and networking events.
What is the Difference Between Flyers and Leaflets?
In short, there really isn’t a difference! The reason that both terms are used across our site is that the two are interchangeable. They both have similar characteristics such as they’re unbound, single sheets of printed paper, and can be used for marketing and non-marketing purposes including advertising events, products, services, special offers and promotions.
Be Inspired: Here’s What Our Customers Use Flyers for
Want your design to be featured on our website? Be sure to tag us in all your printed posts on Instagram using #instantprintuk or @instantprintuk!
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