You’ve got a big event coming up. You’re excited and eager to spread the word around town by ordering some great quality and cheap flyers or leaflets to hand out. But hold your horses. Before you blast through the design and order your flyers, ask yourself the all-important question; what is a leaflet actually meant to include? From colouring and branding to choosing that all-important title, there’s plenty of things to consider when leaflet printing if you want to maximise the effectiveness of your promotion.
Follow this checklist to ensure nothing is forgotten and your leaflet keeps its edge…
When people see your leaflet you want them to instantly recognise it’s you. Notice most of Virgin’s advertisements are red, and
Keeping branding consistent across all your marketing materials will make your business stick in people’s minds.
Although general colouring and fonts should stick to your brand, be wary of re-hashing old leaflet designs that you’ve used for previous events or offers, and merely changing the dates.
Customers can easily become immune to identical images which they are exposed to day in day out, meaning your advertising become stagnant and ineffective. To get the most value from your promotions, choose cheap flyers and change up the designs regularly for the most cost-friendly impact!
It may seem glaringly obvious, but it’s so easy to get carried away with striking imagery that the purpose of the leaflet gets swept under the rug.
Avoid paragraphs and paragraphs of text and keep your sentences short, concise and informative. An easy way to do this is to write a list in order of importance for each factor you need to include. Simply put the most important information in a larger font, such as the name of the event or the purpose of your offer and stagger the sizes of text down through your list. This is a sure-fire way to ensure all information is included and presented in a clean,
Simply put the most important information in a larger font, such as the name of the event or the purpose of your offer and stagger the sizes of text down through your list. This is a sure-fire way to ensure all information is included and presented in a clean, attention-grabbing manner.
Whose hands do you want this leaflet to fall into? You need to fine-tune your tone of voice to attract potential customers. You can research similar companies with successful advertising to see what others in the market are doing, or simply put yourself in their shoes.
You’ve also got to consider what aspects of your business your target readers are interested in. Is it the price, the amazing products you’re selling or something different no one else in the market is offering? Choose the messages to include in your leaflet printing that will really make your audience stop and turn.
To appeal directly to a customer regardless of their interests, age or gender, use the words ‘you’ or ‘your’ in the leaflet’s text. Asking a question in your title that your business can answer will help start a visual conversation between you and potential customers.
‘Are you hungry?’, ‘Fancy something different?’, ‘Looking to get fit?’ are all simple and direct questions which will gauge responses from customers and enlighten them to your business! Printing these questions onto cheap flyers is a much more cost-effective way to engage in conversation with your audience.
The biggest crime in leaflet printing? Cramming too much onto the page. One striking image, big gaps between text, and blank spaces all collate to a show-stopping leaflet with a dramatic edge.
Following these rules will make your text easier to read, your images more defined and more memorable.
Be bold and daring with your images. If you sell food, try showing a mouth-watering image of your best-looking product
If you need something more abstract, experiment with bright, contrasting colours which draw a customers attention.
Leaflets have to get their message across in an instant. Marketing Week reported that only 4% of advertisements are looked at for longer than two seconds – which is just enough time to absorb the title.
If your title is captivating, it will encourage readers to engage with the smaller text that tells them more.