Customer Focus: What The Fudge?!

09/06/2015 13:18:59

Customer Focus: What The Fudge?!

When pictures of some delicious fudge appeared on our Twitter feed, we were instantly hooked - it was our customer Claire from ‘What The Fudge’. Along with circle stickers that she uses for the brand’s beautiful packaging, Claire ordered some eye-catching business cards and a handy roller banner to take to trade fairs, giving an added boost to their presence.

With over 30 flavours of fudge to choose from, we asked Claire to tell us how the business started out.

“What The Fudge began when we had a new kitchen installed at home last summer. I began to spend more time in the kitchen experimenting, and one day I tried to make fudge. My first attempt was ok, but I was determined to make it perfect. After many weeks and a lot of trial and error, I finally perfected it. I showed my family and friends who suggested selling it, so I began to take the necessary steps such as registering with my local council, taking a food & hygiene course and having my kitchen inspected.”

Since What The Fudge first started trading back in November 2014, Claire’s biggest struggle has been keeping up with demand due to the boom in orders. We can easily see why though - this fudge looks amazing and is presented perfectly with her branded packaging.

Claire added:

“I am a mum of four children and am very grateful to be able to work for myself from home. The print products instantprint have supplied me make my products look very professional and I’ve had many compliments on them. I chose instantprint after trying other print companies in the past, whose products weren’t as great. As soon as my order from instantprint arrived, I was amazed. They were perfect!”

We love to hear a good business success story here at instantprint, and we wish Claire all the best in her new venture. 


Probably one of the best print products we can recommend for getting your new venture off the ground is the classic business card. There’s a lot to be said for the impact of the business card, provided your design is right. You can take them to trade and networking events, and it does a great job at capturing your brand’s essence. Head over to Build your Business Card for tips on what to include.