Flyer Size Guide

Flyer Size Guide

Read Time: 3 Minutes


24 Jan 2023

Here at instantprint, we offer a wide range of flyer sizes to suit your needs. Here is a list of the available flyer sizes and their dimensions:

a range of flyer sizes shown in comparison to one another

A7 flyers: 74mm x 105mm or 7.4cm x 10.5cm or 210px x 298px
A6 flyers: 105mm x 148mm or 10.5cm x 14.8cm or 420px x 594px
A5 flyers: 148mm x 210mm or 14.8cm x 21cm or 594px x 840px
DL flyers: 99mm x 210mm or 9.9cm x 21cm or 386px x 840px
A4 flyers: 210mm x 297mm or 21cm x 29.7cm or 840px x 1188px
A3 flyers: 297mm x 420mm or 29.7cm x 42cm or 1188px x 1684px
148mm square flyers: 148mm x 148mm or 14.8cm x 14.8cm or 594px x594px
210mm square flyers: 210mm x 210mm or 21cm x 21cm or 840px x 840px
A5 slim flyers: 74mm x 210mm or 7.4cm x 21cm or 210px x 840px
A4 slim flyers: 105mm x 297mm or 10.5cm x 29.7cm or 420px x 1188px

These sizes are standard paper sizes and are suitable for a wide range of marketing materials, including flyers, leaflets, brochures, and posters. You can choose the size that best fits your needs and budget, depending on the amount of information you want to convey and the space you have available for displaying the flyer.

When designing your flyer, it's important to keep in mind the size and resolution of your images and text. Make sure that your design is clear and legible, and that all elements are properly aligned and positioned. This will ensure that your flyer looks professional and is effective in conveying your message.


How to Use Different Printed Flyer Sizes for Marketing

Here are some ideas for how you could use the different flyer sizes for marketing:

A7 flyers:

Due to their small size, this size printed flyer is best used for getting short, sharp messaging across and it’s important not to overload the flyer design with too much info. Here’s what we recommend:

  • Coupons and discounts
  • In-package marketing and thank you cards
  • Hand them out to customers with a QR code asking them to leave a review


A6 flyers:

An A6 flyer is a cost effective option for getting the word out about your services and events. Here’s how we recommend using this small flyer to bolster your promotions:

  • Hand out to potential customers on the street
  • Include in a direct mail campaign
  • Leave on tables or countertops in a cafe or restaurant


A5 flyers:

This common flyer size is the most popular due to its versatility. An A5 flyer is the optimum size for handing out as it’s big enough to include a lot of information, but will also fit neatly into most bags.

  • Hand out at events or trade shows
  • Use as a menu or program guide
  • Leave on car windshields in a targeted area


DL flyers:

This size is designed to fit perfectly into a standard envelope, making it the perfect size for direct mail campaigns. Here are a few other ideas on how to use these flyers to promote your business:

  • Use as a mini-brochure or informational flyer
  • Insert into a magazine or newspaper
  • Leave in a rack at a hotel or tourist information center


A4 flyers:

High-quality A4 flyers can also double as posters and menus – their size means you can include tons of important information, but they’re also incredibly cost effective if you’re working to a tight budget.

  • Use as a standard-sized flyer or brochure
  • Leave on tables or countertops in a store or office
  • Mail to a targeted list of customers or prospects


A3 flyers:

These large format posters are incredibly versatile and work well as poster prints that customers can also take away with them. Here are a few ideas to make the most of A3 size flyers:

  • Use as a poster or display banner
  • Hang in a store window or on a bulletin board
  • Place on a stand or easel at an event or trade show


148mm square flyers:

Small square flyers are a great way to make a first impression as they are a non-standard shape and size. Here are a few ways you can use them:

  • Magazine inserts
  • Specials menus for your bar or restaurant
  • Discounts and promotions in the post


210mm square flyers: 

Want to stand out but need plenty of room for product and service details? Look no further than 210mm square flyers! Here are some ideas to inspire you:

  • Inlay cards for CDs and DVDs
  • Instruction card for your product
  • Price list for your salon’s services


A5 slim flyers: 

This standout size has the same length of an A5 flyer with half the width, creating a long rectangular shape that’s perfect for lists.

  • Drinks lists for bars and coffee shops
  • Advertise events and special exhibits
  •  Promote your opening times


A4 slim flyers: 

The same length of an A4 flyer, but half width, this flyer size is perfect for longer lists and menus. Here are a couple of ideas to get you started:

  • Promote events, products and services
  • Hand out at events or display them in your storefront
  • Mail them to a targeted list of recipients


These are just a few ideas, and you can get creative with how you use the different flyer sizes for your marketing efforts. The key is to choose the size that best fits your needs and budget, and to ensure that your design is professional and effective in conveying your message.

Overall, we provide a wide range of flyer sizes to choose from, making it easy to find the perfect size for your marketing needs. Whether you're looking for a small, compact flyer or a larger poster, you'll find a size that fits your needs and budget. Start designing today with our range of free flyer templates!


About the Author

Hi, I’m Beth, an Artworker on the instantprint Studio team. I combine my passion for graphic design with my love of print to create useful content to help you achieve perfect print results!