Why Attend a Business Exhibition? Benefits of Going to the Business Show

Why Attend a Business Exhibition? Benefits of Going to the Business Show

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06 Sep 2016

The 2016 Business Show kicks off on the 17th November at London Olympia. The two day event is free to attend and offers advice, opportunity, and information to businesses from a wide variety of industries. Its goal remains the same as it’s always been – to provide you with everything you need to help your business grow in a challenging, unpredictable economy.

If you haven’t come across The Business Show before, we highly recommend it. Attracting more than 25,000 businesses per year, it’s firmly established itself as the fastest growing business show in Europe. If that’s not excuse enough to pitch up your exhibition stand and get networking, then here are few more reasons to attend…



Like we said, a whopping 25,000 businesses rock up to this event, so there’s loads of opportunity to gain exposure within your industry. The best way to do this is to exhibit.

Exhibiting is one of the most effective ways to market your services. It puts your business on a platform, allows you to greet your target audience on a face-to-face basis, helps to gain exposure for your offerings and opens you up to scores of potential customers who are actively looking for suppliers, information and guidance. Having a presence at The Business Show can do wonders for your business. According to The Business Show’s website, an incredible 78% of exhibitors from last year’s event rebooked after the show! Amongst the advantages are:



With so many small and medium sized business on the bill, it’s common for the event to be inundated with people who are there to buy products and services.


Sales Appointments

With countless opportunities for networking, it’s the perfect place to make an impression on new prospects and book in a few sales appointments for any interested parties.



At an event as prestigious as The Business Show, quality leads will come in droves. What’s more, the interactions will be face-to-face, which opens up the conversation to more detail. This will help you know who to call first when the show is over.


More Exposure!

Once you’ve signed up for a booth at The Business Show, you’ll be featured on their website and in their show guide in the months leading up to the event.


Exhibiting provides the perfect platform to launch a new product, new idea or new campaign to an invested, target audience. If you’re worried about how to get people interested in your exhibition, there are plenty of ways to create a buzz both before and during the show; from spreading the word in trade publications to hosting a fun competition on the day!


Insight and Opportunity

If exhibiting isn’t for you, there’s still a lot to be gained from simply showing up and looking round. The Business Show offers a whole range of masterclasses and speed networking events, as well as free seminars and a chance to pitch your business to millionaire investors!

The last show was broken down into five separate zones, and it looks like 2016’s show will follow a similar pattern. The zones include:


The Start-Up Zone

Ideal for aspiring entrepreneurs looking to gain advice, guidance and masterclasses from industry experts and key-note speakers. Marketing, funding, regulations and critical processes are just some of the subjects that will be covered here.


The Marketplace

If you’re looking to start or grow your business, this is the zone you need to visit. As the hub of The Business Show, it’s abuzz with activity, making it easy for you to interact with visitors, exhibitors and experts for next level networking! Make sure to catch a seminar here or book onto a masterclass for more in-depth knowledge.


The Finance Zone

This part of The Business Show landscape covers all things financial; from funding and tax to pensions and financial negotiation. Like other zones, it offers seminars and masterclasses from experts. Though even if you miss them, you can wander around and speak to any one of the financially-focused exhibitors who will be based there.


So as you can see, the opportunity to learn, grow and network is rich at The Business Show - even if you don’t fancy exhibiting. With so much to see, hear and do, it’s definitely not one to be missed!


To pick up your free tickets to The 2016 Business Show, head to the event’s website and fill in the form.



About the Author

Hi, I’m Ally and I’m instantprint’s PR Lead. I enjoy writing content to help small businesses succeed and inspire them to get creative with their print marketing.