Providing a Better Customer Experience With Print

Providing a Better Customer Experience With Print

Read Time: 4 Minutes


17 Mar 2023

Providing excellent customer service is essential for any business. Whether that’s being quick to respond to queries or listening to your customer’s feedback, a lot goes into tailoring that perfect experience.

But what if we told you that there are plenty of ways that you can leverage print to provide even better customer service than ever before? Check out some of our products and tips for taking your customer's experience to the next level.


Before Purchase

Make the perfect first impression and set your customers up for a great experience with professional print that attracts and retains!

Direct mail
Printed direct mail campaigns can be used to target specific customer segments with personalised offers and promotions, a great way to increase customer engagement and drive sales. It’s really a given when you know that a whopping 95% of mail is engaged with!

We’d recommend: Flyers

Discounts, vouchers, and promotional offers
Printed vouchers and promotional offers can be used to incentivise customers to make a purchase or to try a new product or service. They can be distributed via mail, in orders or in-store, to help drive sales and build customer loyalty.

We’d recommend: Perforated flyers and business cards

Printed signage can be used to promote your business and provide customers with directions and information. This can help improve the customer experience and make it easier for them to navigate your physical location. Delivering a good in-store experience is more important than ever with online shopping becoming the increasingly popular choice.

We’d recommend: Foam signs


During Purchase

In the meantime, make sure that your customers have everything they need to make informed decisions about your brand.

Branded stationery
Branded stationery, such as letterheads and compliment slips, can help create a professional and consistent impression of your business. Branded stationery can be used for official business correspondence and can help reinforce your brand identity so your customers feel like they’re working with a brand they can trust

We’d recommend: Letterheads

Product packaging
Packaging can help promote your brand and make your products stand out on the shelf. It can also provide customers with important information about the product, such as ingredients, nutritional information, and usage instructions. 

We’d recommend: Stickers

Printed catalogues can be used to showcase your products or services in a visually appealing way. They can be sent to customers via mail, or made available free to pick up in-store or slotted into bags as an effective way to drive sales.

We’d recommend: Perfect bound books

Invoices and receipts
Printed invoices and receipts provide customers with a record of their purchases and help them keep track of their expenses. This is super useful information for your customers both now and in the future when it comes to keeping track of their cash.

We’d recommend: Notepads


After Purchase

Most importantly, keep them coming back. Value their opinion and offer an incentive to ensure repeat business.

Thank you cards
Sending a personalised thank you card to customers after a purchase or service can make them feel appreciated and valued. This is a great way to help build customer loyalty and encourage repeat business.

We’d recommend: Note cards complete with envelopes

Product Inserts
Printed product manuals and inserts can help customers understand how to use your products or services. They can include step-by-step instructions, troubleshooting tips, and best practices. You could include a discount code for their next purchase printed on a business card!

We’d recommend: Stapled booklets 

Gift wrapping and packaging
Printed gift wrapping and packaging can be used to create a memorable and professional gift-giving experience. It can help make your business stand out and leave a lasting impression on your customers.

We’d recommend: Wrapping paper and swing tags

Branded merchandise
Printed branded merchandise, such as stickers, can be used as promotional giveaways or as a way to thank customers for their business. This can help build brand awareness and customer loyalty as they’ll feel rewarded for their business. It’s also a great way to advertise your brand to the rest of the world.

We’d recommend: Stickers 

Loyalty cards
Printed loyalty cards can be used to reward customers for their repeat business. For example, you could offer a free product or service after a certain number of purchases. This can help encourage repeat business and build customer loyalty.

We’d recommend: Loyalty cards

Post-sale follow-up materials
Printed post-sale follow-up materials, such as surveys or feedback forms, can be used to gather reviews and responses, showing customers that you value their business. This can help improve the customer experience and build long-term relationships with your customers.

We’d recommend: Perforated flyers


In conclusion

Print can be a powerful tool for providing good customer service by delivering customers with valuable information, showing appreciation, and promoting your business in a tangible and memorable way. 

By using print in these ways, you can enhance the customer experience and build a strong relationship with your customers.




About the Author

Hey, I’m Brooke, a Client Service Advisor at instantprint. I’m trained as an expert in all things print and aim to answer all your most asked questions here on the blog.