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What Should a Personal Trainer Put on Their Business Cards?

What Should a Personal Trainer Put on Their Business Cards?

Read Time: 4 Minutes


18 May 2021

man in a gym lifting barbell weights


Looking for a professional way to market yourself as a personal trainer? Look no further than the humble business card. Small but mighty, these wallet-sized wonders say a lot about you – so what exactly should they be saying? Here’s a quick guide to help you create your own personal trainer business card, from the design to what details you should be including.


Do Personal Trainers Need Business Cards?

If you’ve ever found yourself chatting to someone who could really benefit from your services – maybe it’s a friend, maybe it’s someone who just took a free trial with you at the gym you work at – and had to scribble down your contact details on an old receipt, just know: there’s a better way. The whole point of a business card is having a seamless way to hand out your contact information to prospective clients. Plus, a business card is less likely to get chucked out of someone’s purse than an old receipt! So, you’re more likely to get that follow up too.

PT business cards can also double up as appointment cards, making it even easier for your client to keep attending your sessions – because there’s no excuse for forgetting the time and date.

You could even add a loyalty scheme aspect to your services by stamping or signing each time a client has a session and offering them a discount or freebie after so many appointments with you. This helps improve customer retention levels as they’ll want to keep coming back to you to ‘earn’ that discount.


Here’s What to Include on Your Personal Trainer Business Card

To give clients every possible chance for getting in touch with you, here are the essentials you’ll need to include on your business cards:

  • Name – if clients can remember your name, this will encourage them to get in touch with you (there’s nothing worse than having to call someone up whose name you’ve forgotten!), plus you’re the one running the PT sessions, so it’s pretty important to include your own name on your business cards! 
  • Email address – some people prefer to get in touch with you via email, so it’s important to include your email address for those of us who are telephone-averse. 
  • Phone number – likewise, others will prefer to be able to call you up to arrange their training sessions or make changes to plans, so include your phone number as a contact option too.
  • Social handles – build up your online following (and give another way to get in touch) by letting people know how to connect with your fitness business on social media. This is a great way to engage customers and get you seen by their circle of followers too!
  • Logo – differentiate your services by creating an iconic brand, complete with a set of distinct colours and logo you use across all of your advertising platforms, including your business cards.
  • Company name – if your personal training business’s name isn’t part of your logo (and isn’t just your name), make sure to include this front and centre too.
  • Website address – including your website URL gives clients a chance to look you up, including your services, prices and reviews.


How to Design a Personal Trainer Business Card

Now you’ve got the basics nailed, it’s time for the design. But what kinds of designs are best for personal training business cards?

Luckily for you, we put it to the test. Literally! We used biometric testing along with a survey to gauge responses and preferences towards business cards in specific industries. You can check out the full results of this study, but we’ll summarise everything you need to know about the best fitness business card design – according to science – right here.


1.    Colours

The personal trainers in our study preferred their business cards to be bright and bold or monotone, with the most popular colours being white, yellow or green. White was the most popular for all industries in our survey and is a popular option for business card printing, whereas yellow is vibrant and can signify high energy levels and happiness – great things to be associated with your brand. Green is often used in branding that wants to be related to health, which explains its popularity amongst the fitness industry.


2.    Logo Placement

Ultimately, your logo is your brand as a fitness training, which is why the majority of our study participants chose to place the logo large, front and centre. One tip for making room for both a large logo and your contact details is to print your business cards double sided, with one side dedicated purely to your logo design.


3. White Space

Our respondents also favoured simple designs – they wanted no messing about, much like how we imagine they train their clients! By using blank space (in other words, not filling every bit of space on the card with detail), you can emphasise both the branding and contact information, making it a no-fuss way for clients to get in touch.


Design Your Own Gym Business Cards

Now that you know exactly what should go on your business card and an idea of what it should look like from a design point of view, you’re ready to make your own! Check out our artwork support hub for information on setting artwork up for printing using a range of popular design tools (including Microsoft Word, Adobe InDesign and Canva), or design your own business card from scratch using our free online tool.

Designing not really your thing? We can design your personal trainer business cards for you! Just add our graphic design service to your basket when purchasing your business cards and a member of our in-house artwork team will be in touch to work with you towards creating your perfect design.


Put simply, your business cards should show clients who you are and what you do – your personality and professionalism are sure to be the winning factors when it comes to securing new clients. We hope this guide has given you plenty of inspiration for your fitness training business cards. Check out all the different options we have available and start customising your own business cards now!

Lauren Baldwin

About the Author

Hi! I’m Lauren, the Graphic Designer at instantprint. I like helping customers by creating helpful print and designs tips and guides to make sure their artwork looks the best that it can.