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How to Design an Exhibition Stand

How to Design an Exhibition Stand

Read Time: 3 Minutes


01 Jun 2016

You’ve just booked an amazing space for your exhibition to feature, it has great footfall and it’s close to all the main attractions, but does your exhibition stand up to the mark?


Designing for an exhibition stand requires a completely different approach to that of an A4 flat flyer. You have to consider the message you want to get across to your target audience and how you want to display it through colour and imagery. It’s important to remember that simplicity is the key. The message needs to be clear at first glance so that people walking past know exactly who you are, what you do and how you can help them.


For help with how to create a knock-out pop-up stand, here’s a quick roundup of our top 6 design tips…




  1. A Picture is Worth a Thousand Words

This is something to keep in mind when designing for an exhibition stand. Using one large high resolution image will create a big impact.


  1. Reach for the Stars

People walking by will only glance at your exhibition stand, so your logo needs to be clearly visible at the top of the design. It’s also handy to place any important information or imagery in the top half of your stand so it’s not hidden by the rest of your set up.


  1. Short and Snappy for the Win

Use large, clear fonts that can be seen from a distance and try not to use full sentences or drawn-out paragraphs as passers-by won’t have enough time to read it all.


  1. Go With The Flow

People tend to read from left to right and top to bottom so make sure the design flows well from their point of view.


  1. Call The Grammar Police

Triple check for grammar and spelling mistakes - not just on your stand but on your roller banners, flyers and business cards too. It’s such a simple thing to do yet it could have the most damaging effect on your campaign. 




  1. Pure and Simple

Don’t overcomplicate the design, it might look amazing but if people can’t understand what your business does or what your message is, they’ll just carry on walking.


For help with the technicalities that come with printing an exhibition stand, take a look at our guide on how to set up your artwork. 

Jennie Talbot

About the Author

Hi! I’m Jennie, and I’m the Creative Lead at instantprint. I love using my design knowledge to inspire small businesses to think outside the box when designing their print.