If you want to spread awareness for your business, sending out direct mail is an opportunity not to be missed. As one of the most cost-effective ways to deliver your message, it’s always worth including in your marketing budget, especially as 79% of recipients will act on it immediately, according to Huffington Post.
To help give you some inspiration and show you how creative direct mail design can help your marketing campaign stand out, we’ve put together a roundup of 8 creative mailers that we love…
The Moving Van
If you’ve recently uprooted your business and moved to a new location, take a leaf out of Cyprus-based car importer, Fairways’ book and let your customers know with an interactive mailer! All you’d need is a postcard with some handy instructions printed on the front so your customers can cut out and create something fun. Just don’t forget to add your logo for a good dose of brand recognition!
The Power Tool
Beacon offers a do-it-yourself professional survey tool that’s both powerful and easy to use. This is shown brilliantly in sliding piece of mail. We love how the power tool that appears when you slide out the inner slip signifies the service’s powerful advantages. The tagline hammers home the message to great effect, making it a mailer to remember.
The Dining Experience
Chumatskiy Shlyah offers a delivery service for fresh home-made food. To promote their service locally, they created these incredibly fun and eye catching mailers out of folded leaflets that open up into a perfectly laid table. As it goes against convention of the standard takeaway menu, it’s a great way to ensure that the company stands out.
The Hand Puppet
This fantastic mail marketing was created by primary care providers, Planet Kids as a way to promote their Annual Day celebrations. The simple but effective concept uses a DL flyer that’s folded in three places to create a fun hand puppet that can be used to engage children. Anything but traditional direct mail, it combines creativity with an informative message and almost literally a mailer that has a lot to say!
This clever mail campaign from insurance company, Prospera challenges the idea that the insurance industry is ‘boring’ with a design that is anything but. Everything from the metaphor itself (peanut butter and jam are a match made in Heaven!) to the picnic blanket style packaging wrapped in a sandwich bag (genius!) works to make the message stand out.
The Pop Up Home
Instead of a catalogue, IKEA created this innovative pop up mailer that’s shaped as a flat-pack box. When recipients open the mailer, an entire 3D bedroom appears, sending across the idea that Ikea furniture is both fast and easy to assemble. It also helps to raise awareness of their range of stylish furniture in an incredibly fun and creative way.
The Inside Track
If you work for a rail company or tourism business wanting to promote a new campaign, this train track concept is one to remember! All you’d need is a DL flyer or invitation for the mailer itself and a sturdy folded leaflet to case it. To finish it off just add two elastic bands work to hold the whole thing together, and create the illusion of train tracks when placed in just the right spot!
We’re obsessed with this brilliant mailer from a hair salon. Rather than sending out the usual flyer flaunting shiny haired models and expensive products, they’ve gone with a message that their mailing list can relate to.
A great direct mail campaign always includes a call to action. This could be driving your audience in store, to your website or even to your social media channels, anything to encourage people – just make sure your audience know what to do after they’ve digested your mailer. This business have focused purely on this call to action as the key text on the mailer.
With direct mail, there’s huge potential to create something that will not only impress your target audience, but make you memorable to them. With a strong message and an innovative design, it’s the easiest way to stand out from the crowd!
Have you got an example of a brilliant mailer? If so share it with us on Twitter or Instagram using @instantprintuk.