7 Totally Unique Ways to Use Folded Leaflets

7 Totally Unique Ways to Use Folded Leaflets

Read Time: 3 Minutes


17 Oct 2016

Folded leaflets are a solid marketing tool. Not only do they look good, but they offer you the space and capacity to maximise your content, get creative with design and showcase your message in style.


There’s no end to how inventive you can be with a folded leaflet. By thinking outside the box and going against convention, you can make sure your folded leaflets not only stand out to your audience, but are completely unforgettable! The collection below takes folded leaflets to the next level using playful abstract layouts, clever typography and awesome optical illusions. So if you’re looking to make an impressive statement, here’s how to give your folds the WOW-factor… 


Make it into a cool optical illusion

How better to ensure your leaflet is eye-catching than to make it an optical illusion?! The one below is promoting a film based on legendary director, Alfred Hitchcock. To entice fans and capture the attention of viewers, the design borrows themes from Hitchcock movie posters of the past to create a folded leaflet that’s strikingly unique. 

If you’re looking to create this effect, try printing it out on a standard office printer first so you know how the folds work once printed.


Optical Illusion.JPG

Image: shillingtondesignblog.com

 Optical Illusion 2.JPG

Image: shillingtondesignblog.com

Optical Illusion 3.JPG

Image: shillingtondesignblog.com

Optical Illusion 4.JPG

Image: shillingtondesignblog.com



Shape it to fit your message perfectly

If you’re a florist or wedding planner, then this is the folded leaflet for you! Made from an A6 flat flyer or postcard and perforated to create the folds, it’s a stunning example of how to go against the grain in order to highlight your service and make your marketing memorable! This type of fold is ideal for creatives – although you’re getting the flat flyer printer, you’re customising it yourself with fun folds!


Shape 3.JPG

Image: pinterest.com


Shape 2.JPG

Image: pinterest.com


Image: pinterest.com



Try a different angle

This design plays around with structure to create a quirky, unconventional take on the folded leaflet. We love how it appears different from every side and how it uses angles, points, folds and lines to make you look again. Special nod to the great design too!



Image: behance.net


Angle 2.JPG

Image: behance.net


Angle 4.JPG

Image: behance.net


Make it pop

Ever get one of those pop-up birthday cards as a kid? They were always so impressive and were definitely keepers in comparison to the rest! The folded leaflet below uses the same idea to promote the 2012 Olympics. From the fitting ceremonial gold colour palette to the incredibly intricate cut-outs on the tip of each fold, this is one folded leaflet that could never be overlooked!


Make It Pop.JPG

Image: huaban.com



Play with typography

Created using an A3 poster, this alternative leaflet design uses strategically placed typography to highlight its message. Borrowing from the paper aeroplane approach, it’s cleverly folded to reveal a different message with every turn of the page. Design-focused ones like this exude high quality, so this is a fantastic option for showing customers what you’re all about.



Image: designmadeingermany.de


Typography 2.JPG (1)

Image: designmadeingermany.de


Typography 3.JPG

Image: designmadeingermany.de


Typography 4.JPG


Image: designmadeingermany.de


Embrace the folds

If you’re looking for a way to make your message stand out, take the lead from this brilliant design. Position your typography across the folds of your leaflet to create a dazzling 3D effect that won’t be forgotten.


Embrace the Folds.JPG

Image: pinterest.com


Go Square

Image: Behance


Leaflets are traditionally used for showing off products and services, or spreading a message to potential customers. If that’s why you’re considering investing in them, there are still plenty of ways to add a unique twist to yours. For one, you can mix things up by choosing a different type of leaflet – like the square example above. And the best bit? This look is totally achievable with our square folded leaflet options. Stick to a single folded square leaflet if you want to retain this fun shape.



These folded travel guides are super cool and so easy to achieve using a touch of DIY magic! The cut-out cityscapes give each cover texture and depth, while the cotton wool clouds add an element of fun. The results are bright, bold and beautifully eye-catching!



Image: behance.net


Accessorise 2.JPG

Image: behance.net



We don’t know about you, but we’re feeling pretty inspired to get crafty after that! If you need any more ideas on how to make your leaflets stand out from the pack, check out our top 10 inspirational folded leaflet designs

If you’re ready to create your own digital printed folded leaflets but aren’t sure where to start, check out our free design templates. All professionally designed by our in-house graphic designer, they’re easy to customise and print!



About the Author

Hi! I’m Jennie, and I’m the eCommerce Manager at instantprint. I'm passionate about creating the best website experience for our customers.