When you choose to design your own custom greetings card, being creative is essential for giving your cards that perfect personal touch. Sending a card is all about showing you care, so creating your own card design can only amplify that message – there’s no wonder so many people choose to make their own! To help you create the best custom greetings card design, we’ve listed our top tips and the most creative examples we could find…
Choose a Fun Stock
One of the best things about online greetings card printing is having access to some really cool stocks. This card design uses a rustic Kraft card material to give the finished piece a rustic, handcrafted look.
Usually paper is bleached to give it a crisp white finish; with Kraft, the pulp is left unbleached to give it its distinctive brown colour and why the colour varies. This is an extremely popular material to print greetings cards on but its best to keep it simple – Kraft looks the most effective with minimal black designs, like the example above.
We love a good pun! Creating a pun your recipient (or customers, if you’re a greetings card designer) will enjoy is a great way to add a personal message that delivers.
(Ohh Deer Trade)
If your design consists of one central image, like the cat and the Christmas tree (as destroyed by the cat) in this Christmas card example, a square greetings card is a fantastic option. Not only can the square shape complement your design, but it’s also a less commonly used shape for a greetings card (with A5 and A6 rectangular cards coming top). This means it’ll easily stand out on the mantelpiece.
Flip the Orientation
Want to design a greetings card that really stands out? Try flipping the orientation so the fold is at the top, like this example! The best bit about designing your cards landscape is they’re less likely to blow over when a breeze hits – standing them up on the longer edge gives them a lower centre of gravity so they’re pretty sturdy. With science on your side, how can you go wrong?
This is also a great shape for text-based designs as you can write longer words and phrases across the centre of the card.
Play Around with Fonts
(Kara Tozer Art)
Speaking of fonts, finding the perfect one for your design is a big step to personalising your card. A font is more than just a font – the one that you use actually says a lot! Wedding and women’s birthday cards commonly use sweeping cursive fonts like the ones above – this type of type looks handwritten which creates an extra personal touch.
Comedic cards are normally also handwritten fonts but all caps (see example 1). Children’s cards usually feature a bold, easy to read font.
Here’s everything you need to know about the psychology of typography so you can choose the perfect font to get your message across.
Another way of personalising your greetings card designs is by hand drawing the illustrations – that way you’re guaranteed to have a completely unique design! If you’re designing custom cards for a client, you can also add special details in, like illustrations of a bride and groom for wedding cards, that’ll help make them the perfect keepsake.
If illustration isn’t your strong suit, why not try your hand at photography? Just as personal as illustrations, adding a photograph to your greetings card design is a popular way of customising a card for a special occasion.
This baby card design is a perfect example of just that! Featuring the smiling bundle of joy as the biggest feature on the card is a fantastic way to announce their arrival in the world. Make sure you use a high-quality image for best results!
Make it Humorous
A lot of the greetings card design examples we’ve featured so far use humour – and there’s a good reason for it: they’re incredibly popular! We all love a good laugh, and so being able to send someone a joke greetings card is one way of sharing that with your loved ones.
Puns and one-liners are the best kinds of jokes for cards, especially if there’s a visual element, like the odd donut out (in the best possible way) in the example above. You’ve got limited room, so use it wisely!
Keep it Simple & Sweet
Sometimes simple is best – as this stunning minimalist greeting card design proves beyond a doubt. The reason this design works so well is because it’s printed on a highly textured paper, like a Tintoretto. Heavy ink coverage can appear blotchy and hide all that wonderful texture, so this kind of design is perfect if you want the main focus to be on the quality of the paper you use.
Go Full Colour
With full colour, quality printing, you’ll never need to worry about toning down your greetings card designs ever again. This birthday card example uses bright pinks, yellows and blue – all happy colours for happy birthday wishes!
Do Something Unexpected
Bright colours are nice and all, but if you want to do something a little differently, there’s nothing quite as striking as a black and white greetings card. Sure to stand out on any shelf, a black background with white text and patterns is essentially the opposite of most card designs, but it gives an extremely classy and sophisticated look.
Ready to starting designing your own custom greetings card? Check out our card ranges here and upload your artwork online, or make them from scratch using our free design tool and greetings card templates.