A Guide on How to Say Thank You to Customers: Card Messages, Postcards & Appreciation Notes

A Guide on How to Say Thank You to Customers: Card Messages, Postcards & Appreciation Notes

Read Time: 4 Minutes


27 Oct 2020

Updated: 17th May 2023

If you’re looking for a fun and sincere way to show your customers just how much you appreciate them choosing your business, then you’ve come to the right place! Here, we’ll discuss why it’s important to say thank you to customers, a few different ways of doing just that and some ideas of what you could write as a thank you note.


Why is it Important to Thank Customers?

Customer appreciation is a lot more important than you might think! For one, it leads customers to associate positive feelings towards your brand, which in turn encourages them to become loyal and purchase from you again or recommend your services to a friend.

In the current fast-paced, impersonal, digital world, saying thanks is becoming a bit of a lost art. That means sending a compliment slip or appreciate note can go a long way in differentiating you as a friendly, personal brand that really cares about its customers. 

According to Epsilon, 80% of customers are more likely to make a purchase from a brand that provides personalised experiences, so this is a great way to add a personal element to your brand which could ultimately translate to revenue.

On the flip side of this, customers who feel underappreciated are likely to shop elsewhere, so it’s a good idea to work proactively on maintaining retention while you still can! To help you out, here are some ideas to try…

5 Ways to Thank Customers

1. Compliment slips

Compliment slips are a traditional, professional way to thank a customer for placing an order or signing up to a service. Ideal for B2B and B2C businesses alike, this humble card can be printed on using your standard office printer or written on for a personal note. Add your branding and signature from the CEO of your business and slip it into the packaging when you send out an order. Plus, they’re the perfect size for standard UK envelopes – no folding required!


2. Note cards

Similar to a compliment slip but A6 size – meaning lots of room for jotting down notes for important clients – note cards come with all your important contact information on them such as your website and email address, encouraging customers to respond to you so you can build up a connection with them.

If you’re a larger B2C business who needn’t correspond with customers, you can also use this extra space to direct them to your social media channels and build up a follower relationship with your brand instead.


3. Greetings cards

Ideal for birthdays, Christmas and occasions where you’d like the customer to be able to display your thank you note on a shelf, greetings cards are a fantastic way to get creative with your thank you note. Pack them away in envelopes for an easy way to send them out. The best way to stand out here is with a creative front page to your card – consisting of your brand colours, obviously!


4. Postcards

Postcards are an incredibly popular way of sending notes of customer appreciation for a product or in a restaurant with the bill. Not only can you be really creative with the glossy image on the front, but they harken back to holidays and the excitement of receiving a postcard from a loved one in the post, making them feel exceptionally personal and emotion-provoking (something which has been scientifically proven to sway customers!).


5. Reward cards

For a more active way of saying thanks, why not try reward and loyalty cards? Schemes like these help customers feel like they’re working towards something and encourage them to make multiple purchases to gain particular benefits like a freebie. In a 2019 study by Bond, they found that 79% of consumers say loyalty programs make them more like to continue doing business with brands.


10 Genuine Thank You Note Message Ideas

So, now you’ve settled on a method for delivering a thank you message to customers, what are you going to write? Arguably the most difficult part of the gesture is finding the right words – appreciative, but not over the top, genuine but also heartfelt. Here are a few examples to get your writing juices flowing…

1)    Thank you for your purchase with [company name]. Please let us know if there’s anything we can do to help!

2)    [Company name] customers are the best! Thank you so much for your support.

3)    Thank you for choosing to shop with us. We’re incredibly grateful and hope to have the pleasure of serving you again.

4)    You’re the reason we do what we do – thanks for choosing us!

5)    Thank you for your purchase. Support from customers like you helps our business to grow and evolve.

6)    Thank you for choosing to shop with [company name]. Your loyalty is greatly appreciated, which is why we’d like to offer you X% off your next order with us.

7)    We know there are a lot of different companies you could have chosen, so we’d like to take this opportunity to thank you for choosing us.

8)    Thank you for choosing to do business with us. We hope to be of service to you in the future.

9)    Thank you for believing in us. We promise to always provide our partners with the quality of service they deserve and hope that our relationship will continue to thrive in the coming year.

10)    We wouldn’t be where we are right now without your ongoing support and feedback. Thank you for taking the time out of your day to fill in this questionnaire. 


Business Thank You Note Tips

Remember – it’s not just what you say that counts, but how you say it! Here are a few extra tips to make sure you nail your thank you message.

1. Handwrite your note

The power of a handwritten message is not to be taken lightly. Due to how incredibly personal this is, it helps your message come across as authentic and makes your customer feel unique.

2. Include discounts

Reinforce your appreciation with a discount code. Discounts are always welcome gifts from businesses, and it gives them an incentive to shop with you again – it’s a win-win situation!

3. Use their name

Along the same lines as a handwritten message, using their name in your greeting shows that you’ve put thought into the note and that you really mean what you say. Think about it, would you be more inclined to believe the thought and feeling behind a letter that said ‘Dear customer’ over your actual name? Probably not.



Expressing gratitude to your customers is a powerful way to build strong relationships and foster loyalty. The act of saying thank creates a positive association with your brand

We hope these tips have given you plenty of ideas for thanking your customers for getting your business to the position it’s in today. Have you received an amazing thank you note from a business? Let us know by tagging us on Instagram or Twitter @instantprintuk.


About the Author

Hi, I’m Ally and I’m instantprint’s PR Lead. I enjoy writing content to help small businesses succeed and inspire them to get creative with their print marketing.