At this time of year everyone and their dogs are sending out Christmas cards but, as a small business, how do you ensure you make the most out of your greeting cards? By using them as a valuable touch-point to communicate with your clients, they can create more than just a little Christmas joy.
We have put together our 4 suggestions that you can implement to not only make your customers feel valued but, ensure they are getting the very best from your company.
1. Use them as a newsletter
Let your customers know about exciting developments in your business and give them a round-up of the past year. Christmas is also the perfect time to announce what product launches, new services or events you have coming up in the next few months and don’t forget to thank your loyal customers for their continued business. Including all your contact details too will make sure they have everything they need should they wish to get in touch.
2. Include a promotion
Christmas can be a busy time for most but, after the festive season is well and truly over, some small businesses see a slow month in terms of sales in January. Use this time wisely and give your marketing a boost by highlighting a great promotion you have or include a voucher code for your customers to keep and use in the New Year. After all, many are watching the pennies in January so customers will be looking for a great deal.
3. Use it to re-engage
You may have some customers that have used you once or twice but then never returned. This may be because their needs have changed but if it’s due to another factor such as price or products available then use tip one and two to get them up to speed and incentivise them to return. By using some warm messaging you may be able to open the channels of communication once more and get a valuable customer to come back.
4. Incorporate it into a social campaign
Many people have plenty of down time over the Christmas period and, with all of the online Christmas sales to peruse, people are now turning to social media to find the best deals and catch up on the news. By incorporating a social media incentive within your greetings cards you can get some valuable air time amongst the noise and your customer can benefit from some bonus deals or freebies. For example, ask your customers to tweet a picture of your branded Christmas card on their fireplace or next to the Christmas tree to be entered into a prize draw.
Last but not least our bonus tip to you is make your Christmas card designs reflect your brand and, where possible, create a personalised message that shows your client you know who they are.