0191 27 27 327
The Complete Guide to Folded Leaflets

The Complete Guide to Folded Leaflets

Read Time: 5 Minutes


10 Sep 2015

Folded leaflets are a fantastic way to show customers why they should choose your company to buy goods and services from because they give you plenty of space to communicate your unique selling points before your customers make a purchase. 

To make sure that you’re getting the most out of your folded leaflets – and that you’re easily the best option when customers are choosing who to go with – we’ve created this complete guide that tells you everything you need to know. Take a look below!


What Are the Different Leaflet Fold Types?

One of the first things you’ll need to choose when printing folded leaflets is what kind of fold you want. Depending on which size you choose there are a number of different kinds to choose from. Here’s a quick rundown of each type to help you decide.



diagram of a half fold leaflet


Just like it says on the tin, a half-fold is a leaflet folded in half down the middle! This gives you four panels (or printed pages as they’re known in the printing biz) to design – a front cover, two inside pages, and a back cover.

Best Uses:

Bi-fold leaflets like this work really well for marketing as well as menus – both in restaurants or cafés, or service-based businesses like beauty salons and gyms where you’d want to list options and prices.

Half Fold Leaflet Layout Examples

Here are a few ideas on how you could lay out your bi-fold leaflet design.
half fold leaflet layout ideas in a light blue outline


diagram of a c fold folded

C-fold leaflets are a tri fold option, meaning they fold twice to create six panels (or printed pages) on each side, like this diagram shows below. When you fold the panels in on each other, they make the shape of a C.

Best Uses:

C-fold leaflets are classic marketing leaflets, but they’re also commonly used for guides and maps. These are the kinds of leaflets you might pick up at a tourist information spot giving information about different places of interest.

C-Fold Leaflet Layout Examples

Here are a few ideas on how you could lay out your C-fold flyer designs.

c fold leaflet layout ideas in a blue diagram


z fold folded leaflet diagram in light blue

A Z-fold leaflet is another tri-fold option and works in a similar way to a C-fold, except the sides fold in the shape of a Z, so the panel designs normally work separately, with different information on each section. 

Best Uses:

This is another popular option for marketing, such as sales pamphlets, as there’s plenty of room to show off your business’s product and service offering as well as location and contact details.

Z-Fold Leaflet Layout Examples

We’ve created these Z-fold leaflet examples to help inspire your own designs.

z fold leaflet design layout ideas in a blue diagram

Cross Fold

cross fold leaflet diagram in light blue

A cross fold leaflet is folded in half, then in half again to create a cross shape in the middle. This leaves you with 8 sections, or pages to design – with four sections on each side. The finished folded flyer looks like this.

Best Uses:

This leaflet fold type is most commonly used for maps and guides, as it can be folded away neatly and used again and again.

Cross Fold Leaflet Layout Examples

Here are a few ways you could set your cross fold leaflet designs up.

 cross fold leaflet design layout ideas

Roll Fold

roll fold folded leaflet diagram in light blue

With 8 printed pages like a cross fold, but the same shape and folding style as a C-fold, the roll fold is a real powerhouse of a folded leaflet!

Best Uses:

This fold is made for large leaflets, so there’s plenty of room to advertise your products and services as a pamphlet. The roll fold is also incredibly popular for takeaway menu printing.

Roll Fold Leaflet Layout Examples

Here are some roll fold leaflet design examples to show you a few ways you could set up your layout.

roll fold folded leaflet design layout ideas

Top 5 Tips for Designing a Folded Leaflet

  1. Use the Folds
    If designing with folds seems daunting, this bit of information could change your mind on them: you can actually use the folds to your advantage! For thin, narrow folded leaflets, use the folds to create sections for your topics or columns for text. Cross folds mean you can design one section that the reader opens up, or separate little chunks of content.

    The best thing to do is to grab a piece of paper and fold it to match the style you want. Sketch out where your different sections will go, then have a play around with it – do the folds work with your design? That should help you visualise which part of your design should go where. Remember that you can use the folds to tell a story or a process! Does the order your design follows make sense?
  2. Make the Cover Enticing
    The key to an effective folded leaflet design is getting people to want to unfold them. The design on the front of your leaflet is going to be the main section that does this. A really bright, visual front cover that tells the reader what to expect should do the trick! Remember to include your logo for extra brand recognition points. If your flyer is going on display in a tourist board, we also recommend making sure the cover is really bright and stands out – that way all eyes will be on you!
  3. Include a Strong Call to Action
    A call to action (CTA) tells your reader what you want them to do once they’ve finished with your leaflet. This could be to visit your website, use the leaflet to get a deal instore, or even to follow you on social media for exclusive updates on your business. Whatever it is, make sure it’s in a big, obvious font that stands out on your background. You could even include an offer that involves the recipient bringing it with them to the event – that way, they’re holding onto your print for a longer period of time and it adds extra value to your print. They could even share it with friends and family!
  4. Use High-Quality Images & Graphics
    If someone hands you a leaflet, it doesn’t matter how amazing the message is or how impressive the design is if you’ve used low-resolution images or compressed your file to make it smaller. 

    Here at instantprint, we recommend keeping resolution at 300dpi or higher, and only using the highest quality images you can find for your designs – and our online proofing tool will flag any low-resolution elements of your design before you approve it for print, so you can always test it using our tool before you commit to printing. 
  5. Pick Your Paper
    As well as the quality of your design, you should also aim for the best quality paper your budget will allow. As leaflets are touchable marketing, how they feel is really important. Thicker stocks with special finishes are the best way to make them memorable and invite readers to delve into their contents. Need people to be able to write on your folded leaflets? Go for an uncoated stock. If not, a glossy stock adds a professional finish to your images.

We hope this guide to designing folded leaflets has inspired you to create something that makes your business look amazing. Why not start designing your own folded leaflets with our free online tool? It’s quick, easy and we’ve already set up all the folds for you!

Craig Wassell

About the Author

Hi, I’m Craig, instantprint’s Marketing Executive. I have a passion for discovering new and innovative ways small business owners can give their marketing a boost.