9 Creative Examples of Sticker Marketing to Boost Brand Awareness

9 Creative Examples of Sticker Marketing to Boost Brand Awareness

Read Time: 4 Minutes


17 Oct 2017

Stickers are a great, multi-purpose, and affordable promotional tool. There are hundreds of uses for them – but if you’re struggling to find interesting ways to use stickers, you’ve come to the right place. We’ve scoured the internet for our favourite examples of how you can use stickers in your marketing.

General Branding

Stickers can be put anywhere, on anything, and given to anyone. It’s a great idea to invest in some branded stickers to put on a range of items, from envelopes to expo show gift bags. Supplied on A4 sheets, our stickers are ready to peel and place wherever you want them, whether that’s to spruce up your packaging with a logo or to hand out at events as laptop stickers.

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We love these multi-coloured examples of branded stickers that are simple and effective multi-purpose marketing tools. This design uses three core colours of a jeweller’s branding, with the same logo across them all to keep them looking neat, consistent and – most importantly – recognisable. Before printing your own stickers, it’s always good to check that they unmistakably represent your brand.

Charity Support Stickers

If you support a charity, or are a fundraiser yourself, stickers are a great way to interact with people and encourage donations. If there are several of you out on a fundraising drive, they’re also a great way to show that a person has already donated – so they don’t get asked again by your colleague!

You can also use charity stickers on your products, to show that you’re donating a percentage of the proceeds to your chosen charity.

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Event Entry Stickers Or Backstage Passes

Whether you’re running a food festival or a music gig, stickers are a great way to show that someone has paid for their entry. A sticker is much harder to duplicate or to pass on to someone else in ticket fraud! Consider this: lanyards used for backstage passes could be worn by anyone and passed to the next person with ease. A sticker, once stuck, is unlikely to re-stick so easily – so it’s one person’s pass and theirs alone! But it’s important to remember that you’ll need to test out your sticker’s stickiness first – can it withstand the wear and tear of a gig or festival? Some stickers can and others can’t!

Here’s Rhianna showing off her backstage VIP pass in style on her thigh:


Stickers are also a cost-effective way to cover several dates or locations. If you use a matt finish sticker and allow a blank space which can be stamped with an exact date, you’ll benefit from the economy of a bigger print run while still being able to use it for multiple events.

Sealing Letters

A simple but striking – and cost-effective – way to brand any envelopes you send out, stickers can be used to seal letters for a smart and sleek look. You could even have a range of branded stickers to choose from, depending on the type of letter that you’re sending out! It’s basically a cheaper, quicker and easier version of a wax seal – plus you can use more than one colour, which is always fun! Here are a few examples to help spur your own ideas.

A simple hello for first introductions…

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A sleek branded sticker to tie in with the product inside…

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Or a little thank you note for someone’s custom!

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Decorate Parcels

You could even go a step further and decorate parcels with more than just a simple sealing sticker. This is a great way to introduce a seasonal feel to your communications, or promote your latest offer. Plus, it’s a lot cheaper than investing in branded packaging – and just as effective.

You could even use them as gift tags, leaving space to hand write ‘to’ and ‘from’ for a special finishing touch.

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Remember that your parcel is seen by lots of people before the recipient, so be imaginative!

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Label Your Packaging

If you make your own products, stickers are a fantastic way to demonstrate that it’s homemade, or to list the ingredients. You can use stickers to create cost-effective branding – buy blank products, such as cellophane bags and jars, and customise with your own stickers.

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Planner Stickers

If your company uses branded notebooks, or you want to offer your clients a handy calendar, consider including some stickers too. A range of designs would help to highlight important dates and events, and are a great way to encourage people to interact with your custom branded notebooks on a regular basis, too.

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A New Starter Employee Kit

When you welcome new people to your workforce, it’s a great idea to give them a pack of information to help them settle in. You could include some stickers in this pack – either to seal various elements (such as envelopes containing contracts, for privacy), or fun ones such as ‘My Name Is’ that they have to wear as an initiation task.

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Free Giveaways For Customers

Stickers are a really inexpensive marketing tool, so why not make the most of this and use them to give away to your customers? Rather than branded stickers, try using something that’ll actually appeal to your customers – for example, if you’re a travel company, try something like this:

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We think these wanderlust themed stickers would look great in a scrapbook, photo album or even on the back of a laptop! Perfect for the wannabe travel blogger.

Alternatively, if you’re a gym, think about some fun yoga stickers – you could even suggest that your patrons pop them in their fitness diaries as daily inspiration!


From giving your customers added value with their order, to say thanks or even the give your brand a cheap and easy refresh, we hope this broad range of sticker uses has given you plenty of inspiration for your next order. Make sure to keep an eye out for our customers’ sticker designs on Instagram by following us @instantprintuk or the hashtag #instantprintuk.


About the Author

Hi, I’m Craig, instantprint’s Marketing Manager. I have a passion for discovering new and innovative ways small business owners can give their marketing a boost.