The digital world is cluttered. Inboxes are overflowing with promotional emails and sifting through the spam can mean that yours goes unnoticed, or even unintentionally marked as junk. With a study by Target Marketing claiming that up to 79% of consumers will act on a direct mail promotion, is this a print the best avenue for mail?
Postcard printing is an extremely nifty form of promotion; not only are they low cost, but the recognisable A6 shape automatically triggers a positive feeling from consumers as they are usually sent by friends and family. As well as being a friendly method, they have a much higher read rate than letters as there's no envelope!
If you’re unsure how to start using postcards to promote your business, check out these five tried and tested marketing strategies to get your campaign started.
1) Use as Vouchers
The number one rule when sending postcards as promotional material is to stick to one clear message. This will have far more impact than a cluttered card shouting about everything your business has to offer. Keep it simple with a bold and striking design featuring one thing you want your customers to know about.
To tempt potential customers in, include a special offer for their next visit to your shop, or provide a discount code they can use online. 44% of direct mail receivers visit the brand’s website afterwards, therefore helping drive traffic to your website. Just make sure to keep the code simple and easy to remember in case they misplace your card.
And the best bit about discount codes? They make tracking your mail campaign’s success really easy! Create a trackable code so you know who’s seen your postcard and redeemed the offer. This can help you to see whether you’re meeting your goals or not.
2) Send an Invite or Ticket
Everyone sends Facebook invites. If you want your event to be the most sought after on customer’s calendars, go old school and send an invitation through the post. Not only will it make the event seem more exclusive, but the customer will appreciate the extra effort and may be more inclined to attend than if they received a mass Facebook invite. If you have the time, hand-write the message on the back for that extra personal touch to really show your customers how special they are.
Printing postcards to send a speculative announcement about your event is another way to rouse interest, and they can even be used as a high quality leaflet to hand out to prospective guests.
Going one step further and designing your postcards as a ‘ticket’ to your event is a clever way of enticing a crowd in. Since tickets are usually bought, they’ll be welcomed as free bonus and are a fantastic way to attract an audience. And everyone loves being a VIP!
If you’re a real estate business, you could mail postcards to local people inviting them to check out an open house or pop in for a chat. Printing and mailing is really affordable, so it’s a great option for spreading the word!
3) Give a Gift Certificate
Everyone loves receiving a gift, and the A6 postcard size is ideal for creating perfectly branded and well-designed gift certificates. You can offer them in your shop for customers to give to their loved ones, or have an option to buy one in your brochure or on your website.
As postcards have one writable side and one shiny side, they’re a great option for eye catching mail marketing. Create stunning graphic designs for the glossy side to make them extra special presents for your customers’ family and friends. As the writable side of postcards allow for handwritten messages, the gift will be all that more personal!
4) Say Thank you!
A personalised thank you shows how much you appreciate a customer, and will leave a positive impression to keep them coming back for more. You could include the postcard with your product, or send it a few weeks after the purchase as a nice follow up. Sign the card from the business owner for a unique twist on this idea.
Make sure to include a call to action as part of your postcard marketing campaign design. This could be to redeem a discount code you’ve included on your thank you postcard or to check out more of your product or service on an online landing page.
5) Get Feedback and Responses from your Customers
Postcards are ideal for customers to communicate back to you, whether it's through a survey response, feedback questionnaire or even a competition entry! The A6 postcard has ample room for customers to write down their answers or ideas on one side.
Present your postcards in your shop for customers to quickly fill in and drop in a feedback box by the door. Alternatively, you could include the postcard in the packaging of your product with your business address and a stamp attached for the customer to send back to you. Offering a discount for their feedback will give your customers the incentive to pop it in the post-box for an even higher return rate.
This is a fantastic idea for restaurants. You can hand out the feedback cards at the same time as the bill. Pre-fill sections you can, like server’s name, to make it even easier for customers to use. And if you want to add an even bigger incentive for customers to give feedback, say that every response will be entered into a prize draw.
Now… Time to Get Posting!
Postcard printing is one of the most versatile and fun ways to market your brand and connect personally with your customers! Just make sure your postcard design is on brand with a clear message and you’ve got yourself the foundations of a successful marketing campaign.
We love seeing your print. So, before you send your postcards off to your mailing list, snap a shot to send to us on Instagram or Twitter. Tag us @instantprintuk or #instantprintuk for a chance to be featured on our channel.