Have you ever wondered what actually goes on at instantprint to make the print magic happen? Before you even get to our website, there’s a ton of work put into the creative marketing campaigns for the company, including all the special offers you see!
From our recent social media strategy update to seasonal promotions, there’s a whole team dedicated to bringing you the best experience at instantprint. Here, we talk to Laura, the Brand Manager of instantprint.
- When did you start working at instantprint?
I started working here in February 2016 and in the two years I’ve been here I can’t believe how much has changed! I think I’ve sat in six different seats as the team has grown so quickly; it’s very exciting.
- What does your role involve?
I manage the day to day running of the brand and ensure we make it as easy as possible for our customers to create awesome print. Our mission is to help small businesses flourish, so I look at every touchpoint a customer has with us and I ask the question – how will this help business owners? This could be from making sure we send relevant emails to our customers to researching exciting new products that can help owners promote their business in a variety of ways.
- How does your role fit into the journey of an instantprint customer’s print?
Parts of my role will be peppered throughout the customer’s print journey! I know creating print is a big deal for our customers, so I have to make sure they have everything they need to make the best decisions for their print, for example helping make sure the website is easy to navigate and that any important artwork information is easy to find. I will have worked with our production team in developing and choosing the print you receive and, finally, I choose the best offers for you after you’ve received your print!
- What makes you proud about working at instantprint?
I’ve never worked with a team so dedicated to really understanding what our customers want. You come into the office and everyone’s so passionate to discover new ways we can delight our customers – we have a lot of brainstorming sessions! We do a lot of research and surveys to find out what small businesses struggle with and then pick apart how we can help solve that problem.
It’s also exciting being part of a project where we win when our customers win. We started as a small business ourselves and I think this startup feel and desire for our customers' businesses to grow really fuels each day.
However, the most rewarding part of the job is seeing how our customers put their print into practice. There are so many inventive ways print can be used to promote small business and it’s amazing to see products we’ve produced being used in incredible and innovative ways.
- What’s the most exciting change you’ve seen in the way print is produced?
The sheer speed we can get print out the door and on its way to our customers is definitely the most exciting change I’ve seen print production develop. Each job is totally custom to that entrepreneur’s needs – yet our team still work tirelessly to make sure every detail is checked over and perfected before it leaves instantprint HQ. Launching express delivery on our most popular products means customers can have their designs in their hands the very next day!
- Tell us about your downtime hobbies or a random fact about yourself.
I recently ran the Sheffield Half Marathon, however, that ended in a pretty annoying knee injury – so I’ve hung up my running shoes and returned to my true passion in life... eating and drinking. I’m currently trying to make my own cheese so maybe one day I’ll start a side business selling Sheffield-made halloumi!
- Tell us about a standard day in the instantprint office for you?
I don’t usually spend that much time at my desk in the office – my days are usually made up meeting our different teams, whether that’s catching up with Duncan from Customer Service or meeting with our Studio team. I work with Jennie, who is our Creative Lead, in choosing what news we’ll communicate to customers in emails and then check with Jonathan, our Product Coordinator, about any new products we have in flight.
When I am at my desk I plan out the project the brand will currently be undertaking. This could be anything from organising a new product launch to choosing what will be included in our new brand film. Every day is varied and busy but it all comes down to making sure instantprint is always there to help our customers' businesses thrive.
I’m also part of instantprint’s “Fun Committee” which meets each month to organise our fundraising activities. These usually see everyone come in fancy dress and bring some form of baked cakes to sell to raise money for a different charity of choice. Our biggest achievement to date has been organising an instantprint Sports Day last summer – a big feat for a company of almost 300 people all competing on space hoppers!