They might be small, but well-designed business cards can make a big impression. The trick is to know what, and what not to include in terms of written content and design. After all you have limited space in which to get your message across, so you’ll need to use it wisely.
From the weight of the card and finish – matt, gloss or velvet, laminated– to the font type and size, the look and feel is key to making that first impression. For those who do not have a design in mind, there are some free business card templates available that can be customised to best reflect you and your brand.
Here, we explore the essential components of a successful business card.
- What to Include
You have little room, so be concise. All you need to include is your name, company name, website and one or two ways to contact you.
Your aim is to provide enough information so your new contact can find out more about your business and arrange to speak or meet with you again.
Always include a direct dial landline number where possible, as it earns trust. Adding a mobile number makes you available and open to further contact. Only include a work email address - it might have been funny 5 years ago, but an address such as James007@email.com will see your card being placed in the nearest bin.
- What not to include
It may be tempting, but do not try to fill every inch of a business card.
A full postal address is rarely needed so, if you can, leave it off. Only add social channels if it is relevant to you and your brand.
Anything that can be found on your website or by asking you, such as your company values or your product prices, do not need to be included here.
- White Space
Leaving white space is just as important for your design as the paper you choose. Also known as negative space, it gives definition and emphasis to visuals, and improves the structure and layout of content.
You want your business card to look good and suggest quality. This is determined by the thickness or stock of the paper you choose. A thick business card will feel more professional, but be careful as the paper can be more expensive.
All our classic business cards are printed on high quality 450gsm stock as standard.