Building Your Business Card

09/06/2015 12:05:25

Building Your Business Card

They might be small, but well-designed business cards can make a big impression. The trick is to know what, and what not to include in terms of written content and design. After all you have limited space in which to get your message across, so you’ll need to use it wisely.

From the weight of the card and finish – matt, gloss or velvet, laminated– to the font type and size, the look and feel is key to making that first impression. For those who do not have a design in mind, there are some free business card templates available that can be customised to best reflect you and your brand.

Here, we explore the essential components of a successful business card.

Contact details

  • What to Include
    You have little room, so be concise. All you need to include is your name, company name, website and one or two ways to contact you.

    Your aim is to provide enough information so your new contact can find out more about your business and arrange to speak or meet with you again.

    Always include a direct dial landline number where possible, as it earns trust. Adding a mobile number makes you available and open to further contact. Only include a work email address - it might have been funny 5 years ago, but an address such as will see your card being placed in the nearest bin.

  • What not to include
    It may be tempting, but do not try to fill every inch of a business card.

    A full postal address is rarely needed so, if you can, leave it off. Only add social channels if it is relevant to you and your brand.

    Anything that can be found on your website or by asking you, such as your company values or your product prices, do not need to be included here.


  • White Space
    Leaving white space is just as important for your design as the paper you choose. Also known as negative space, it gives definition and emphasis to visuals, and improves the structure and layout of content.
  • Paper
    You want your business card to look good and suggest quality. This is determined by the thickness or stock of the paper you choose. A thick business card will feel more professional, but be careful as the paper can be more expensive.

    All our classic business cards are printed on high quality 450gsm stock as standard.


Here’s a quick guide to help you with your selection of paper:

90 – 100 gsm: Stationery, booklets, flyers, leaflets and brochures
120 -170 gsm: More upmarket booklets, flyers and brochures
200 – 250 gsm: Magazines and booklet covers
280 – 450 gsm: Various cards

450 gsm: instantprint's Classic range of business cards

  • Finish
    We offer various finishes across our classic, premium, luxury and un-laminated business cards. Three popular finishes you might be interested in are matt, velvet and gloss.

    Matt is the most popular, giving an understated and non-glare finish. It works best on lighter background colours.

    Velvet has the deepest, richest and most vibrant of the finishes, and feels silky soft too.

    Gloss will bring the colours of your card to life, with a shiny finish.

  • One Side or Two
    Ultimately, whether you decide to use one or both sides of your business card is personal preference.

    The back of the card gives you space for additional information while it can also give you room to show some personality, whether using your company logo, an eye-catching visual design, an inspirational quote or a simple ‘hello’. However, printing on both sides can add to the cost – especially if printing in full colour – so make sure you are aware of this before placing an order.


Creating a visually arresting and professional custom business card does not have to come at a cost. For those without a design in mind, there are many quality templates available that can take you through the process step-by-step and save you money.

We have various business card categories and hundreds of card templates for you to personalise.