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7 Totally Unique Things to Do With Folded Leaflets

17/10/2016 12:27:43


7 Totally Unique Things to Do With Folded Leaflets

Folded leaflets are a solid marketing tool. Not only do they look good, but they offer you the space and capacity to maximise your content, get creative with design and showcase your message in style.

 

There’s no end to how inventive you can be with a folded leaflet. By thinking outside the box and going against convention, you can make sure your folded leaflets not only stand out to your audience, but are completely unforgettable! The collection below takes folded leaflets to the next level using playful abstract layouts, clever typography and awesome optical illusions. So if you’re looking to make an impressive statement, here’s how to give your folds the WOW-factor… 

 

Make it into a cool optical illusion

How better to ensure your leaflet is eye-catching than to make it an optical illusion?! The one below is promoting a film based on legendary director, Alfred Hitchcock. To entice fans and capture the attention of viewers, the design borrows themes from Hitchcock movie posters of the past to create a folded leaflet that’s strikingly unique.

 

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Image: shillingtondesignblog.com

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Image: shillingtondesignblog.com

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Image: shillingtondesignblog.com

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Image: shillingtondesignblog.com

 

Shape it to fit your message perfectly

If you’re a florist or wedding planner, then this is the folded leaflet for you! Made from an A6 flat flyer or postcard and perforated to create the folds, it’s a stunning example of how to go against the grain in order to highlight your service and make your marketing memorable!

 

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Image: pinterest.com

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Image: pinterest.com

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Image: pinterest.com

 

 

Try a different angle

This design plays around with structure to create a quirky, unconventional take on the folded leaflet. We love how it appears different from every side and how it uses angles, points, folds and lines to make you look again. Special nod to the great design too!

 

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Image: behance.net

 

Angle 2.JPG

Image: behance.net

Angle 4.JPG

Image: behance.net



Make it pop

Ever get one of those pop-up birthday cards as a kid? They were always so impressive and were definitely keepers in comparison to the rest! The folded leaflet below uses the same idea to promote the 2012 Olympics. From the fitting ceremonial gold colour palette to the incredibly intricate cut-outs on the tip of each fold, this is one folded leaflet that could never be overlooked!

 

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Image: huaban.com

Play with typography

Created using an A3 poster, this alternative leaflet design uses strategically placed typography to highlight its message. Borrowing from the paper aeroplane approach, it’s cleverly folded to reveal a different message with every turn of the page.

 

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Image: designmadeingermany.de

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Image: designmadeingermany.de

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Image: designmadeingermany.de

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Image: designmadeingermany.de



Embrace the folds

If you’re looking for a way to make your message stand out, take the lead from this brilliant design. Position your typography across the folds of your leaflet to create a dazzling 3D effect that won’t be forgotten.

 

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Image: pinterest.com

 

 

Accessorise

These folded travel guides are super cool and so easy to achieve using a touch of DIY magic! The cut-out cityscapes give each cover texture and depth, while the cotton wool clouds add an element of fun. The results are bright, bold and beautifully eye-catching!

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Image: behance.net

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Image: behance.net

Don’t know about you, but we’re feeling pretty inspired to get crafty after that! If you need any more ideas on how to make your leaflets stand out from the pack, check out our top 10 inspirational folded leaflet designs.

 

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