10 Business Lessons to Learn from Airbnb

10 Business Lessons to Learn from Airbnb

Read Time: 5 Minutes


19 Jun 2019

Presentation folders are a fantastic way of getting your marketing material in the hands of your potential clients. But if you’ve never used one before, it can be tricky figuring out what exactly should go into your pocket folder. We’ve created this extensive guide to help you fill your folder, and all the different ways you can use them.

What to Put in a Presentation Folder for an Event

These folders are traditionally used for presentations at trade events, exhibitions, lectures and other professional events. An eye-catching, branded folder design is a great way of showing that you’re the expert in whatever it is you’re talking about and it can also help convey your message in an even stronger way. Here’s everything you need to include to give your folder that competitive edge:

An Introduction Letter

Give event attendees a brief introduction to your brand, your message and what exactly you’re going to be discussing. You’ll get extra brownie points if you print this on a custom letterhead design!

Business Cards

All good presentation folders offer a slot or two for your business card. This means that when attendees leave the event at the end of the day, they’re taking your contact information with them. Top tip? Add your social media handles so people can check you out anywhere there’s mobile phone signal.

Educational Material

If you are a key speaker at an event, you’ll also need the educational materials, like slideshow printouts and activity booklets, printed out and added to your folded too.

Promotional Merchandise

If you’re giving presentation folders out from a stand at an event, why not include some fun promotional merchandise your new potential customers can use time and again? It’s a great way to solidify your brand in their mind, so you’re the first business they think of when they need the services you offer. Add things you know will always come in handy like bookmarks, notepads and pens with your logo on.

What Should Go in a Sales Presentation Folder?

A presentation folder can also make an unbeatable secret weapon for any salesperson. Whether you’re looking to introduce the business or show off a new product line, it’s a handy way of handing over everything a potential customer might ever need to see. As well as all the marketing materials mentioned above, you could also include the following in your sales folder:

• Folded leaflets

• Data sheets

• Case studies

• Press releases

• Quotes

What to Put in a Folder for Prospective Students

If you’re going to a student fair looking to prospect some students, a presentation folder is a really essential tool. These kinds of events get really busy, especially if you’re there to represent a popular university or college. Rather than handing out all your prospectuses and merchandise separately, possibly causing a queue that could put off some prospects, have a pile of easy to grab folders ready and waiting. You should include: • Prospectus booklets • Flyers • Bookmarks • Notepads Alternatively, you could also hand out tote bags. They’ll give you a lot more room if you wanted to include merchandise like T-shirts and water bottles. Here’s What Goes in an Estate Agent’s Pocket Folder As an estate agent, much of your marketing literature is print-based, meaning you need a way to secure all these different pieces together. By handing over a presentation folder, you’re giving your clients all the necessary information they need to feel confident in their decision to purchase a property through you. Here’s what you can pop in these folders: • Property brochures • Flyers • Business cards • Valuations • Appraisals • Welcome letter • Important information for the buyer Ready to make a start? Discover the right folder for you over on our website along with our free downloadable templates. We love to see your presentation folder designs – make sure to tag us on Instagram and Twitter at #instantprintuk.


About the Author

Hi, I'm Yasmin, the Sales Manager at instantprint. My main aim is to support businesses to create the best print possible by offering tailored advice and quotes.