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Flyers can be an incredibly powerful marketing tool, and there’s no easier or quicker way to get them than ordering them online! If you’ve never printed flyers online before, it can be difficult knowing where to start. To help with this we have put together a few quick tips to help you create a stunning print-ready design and decide which custom flyer options to choose for a finish that’s just right.
1. Set up Your Artwork in the Correct Format for the Best Result
Setting up your flyer design file is the very first step, but there are a few things you’ll need to consider to ensure your design prints perfectly.
First things first, you’ll need to set your document up to the correct size. You can find all of our sizes on the website, or check out our size guide for a complete list of all our products.
Then, add your bleed area. This is just a little extra 3mm on each border that helps give us a bit of room to cut your flyer down to size after its been printed. It makes sure you don’t end up with any white lines around the edge of your design. We recommend extending your background colour or pattern out into your bleed area – that way if our guillotine is marginally out, no one will know any differently!
We print with colours in the CMYK spectrum – that’s because colours work differently on paper than they do on a screen. To see a true representation of what your colours will look like once your flyer is printed, set your colour mode to CMYK.
Finally, save your design as a PDF or JPEG with a resolution of at least 300dpi for high quality flyer printing. This ensures that your fonts and images are flattened so that when we open it up to triple check it before it goes to print, nothing changes or moves.
2. Select Which Paper Stock and Finish You Would Like
Depending on the purpose of your item you will need to select which stock you would like. If you want an affordable flyer to hand out to the masses then a 150gsm stock will be very suitable. This thin, silky stock is often used for club flyers. A 250gsm is a good all-rounder and is often used for higher quality flyers, or cheap takeaway menus since you’ll want them to last a little longer. If you want something to last a quite a while longer such as a gift voucher, menu card or luxurious flyer handout, then a heavier stock such as a 350gsm would be most appropriate.
If it’s durability you need then you may want to opt for a lamination. This not only increases the longevity of your flyers but will also give them a premium (and splash-proof) finish. Choose a high shine gloss lamination, a subtle no-shine matt lamination or a soft touch velvet lamination for an extra luxurious feel.
3. Triple Check Your Spelling
Although our team is trained to check your artwork and make sure it’s set up for print, something we can’t do is check your spelling, grammar and whether or not your address or contact details are correct. That’s why it’s incredibly important to check these details – and get a fresh pair of eyes to have a gander too!
Remember, if you are not sure what to order or what paper finish is right for you, just order one of our free sample packs and feel the difference for yourself! Or if you’d like to ask a question about any of the topics we’ve covered in this blog, feel free to call for a chat – our team is available here.
