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The Psychology Behind Stickers

The Psychology Behind Stickers

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09 Jun 2015

Kids have always loved stickers, from the Panini sticker book to a reward for being brave at the dentist’s, something about them just makes kids want more. But why? What is it about a sticker that makes kids go crazy for them?

Stickers can be an instant way to make something look more visually appealing, and with bright colours and patterns they can be exciting to look at. It can be fun to peel one off the paper and place it somewhere new.

Reward charts are also of major interest for children. Often kids will do something they don’t want to if they know a reward is coming following the chore or activity – such as a sticker on their chart which they can show off to other family members.

This love for sticky paper does not just apply to children, many grown-ups will find it difficult to deny that they love stickers too. It could be argued that stickers are a way of preserving our inner child and that is why we find ourselves wanting to collect them in our adult life.

So, how can you as a business tap into this love of stickers and apply it?

Raising brand awareness when you are a new business can be difficult, but stickers can be a cheap and effective way to promote your message and what you do. Handing these out as part of a promotional pack or to customers who make a purchase can mean your brand is getting out there. 

Jennie Talbot

About the Author

Hi! I’m Jennie, and I’m the Creative Lead at instantprint. I love using my design knowledge to inspire small businesses to think outside the box when designing their print.