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5 Eye-Catching Booklet Designs

5 Eye-Catching Booklet Designs

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03 Nov 2015

Booklets can be a powerful marketing tool when showcasing your products and services. With plenty of printed pages to fill with eye-catching imagery and cool layouts there’s nothing more insightful to your product range than a well-designed booklet.

Finding a starting point can be tricky, you collate all of your imagery and you write your content, but choosing the right layout is really important to engage your readers.

We’ve put together our 5 favourite inspirational booklet designs to give you a kick start and get those ideas flowing.

  1. White space

Never be afraid of white space, sometimes less really is more. With a bit of striking typography on a stark white background the result is definitely eye catching. We love how the text is cut off the edge of the page on this one too!


  1. Layers

By using just one prominent colour and layering the various sections you can achieve a sense of texture which makes the text much easier to read. This style splits the text into bitesize chunks rather than having a solid page of heavy text!   


  1. Clear and colourful

This layout is very easy to read and the different sections are clearly defined and labelled. There is plenty of space for the text to breathe, especially if you are designing for an A4 booklet. Although it’s initially a plain layout, by using some colour or adding geometric shapes, the layout comes to life.



  1. Colour, colour and more colour

Using colour to define sections within your book can make for an eye catching read. Why not try using block colours with white text to make a statement.

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  1. Monochrome

Sometimes the simplicity of a black and white design is all you need. If you are working to a smaller size such as an A5 booklet why not play around with different font and text sizes for maximum impact.



There’s a variety of different layouts and designs there to get those creative sparks started for your future booklet printing.

How do you start your booklet design?


Jennie Talbot

About the Author

Hi! I’m Jennie, and I’m the Creative Lead at instantprint. I love using my design knowledge to inspire small businesses to think outside the box when designing their print.