What constitutes success as far as your organisation is concerned, and how will you measure it?
Creating a greater vision
If you’re a business owner, you will have considered the above questions and established your vision for the company. Your vision includes your long-term ultimate business goals, which enable you to decide in which direction you want the company to head and how you’re going to steer it there, and will inform your content on everything from social media and company website right down to your custom business cards. Your business goals will also help you to exploit niche areas to differentiate yourself from the competition.
Ideally, your vision will incorporate two major factors – core ideology, which defines why the business exists, and envisioned future, specific ideas about what the business is aiming to achieve and create.
Sam, from Your Perfect Wedding Photographer, who showcase top wedding photographers from around the UK and beyond, explains why following that vision is so important for your business:
“You set out with a vision, so stick to it and be true to yourself. Focus on what makes you different, be it your quality, passion, trust, you decide, but stay set and focused on your vision and your unique selling points.
“You may be doing things differently to the norm, but if you believe in this, then stick with it.”
Your vision is clear. Your colleagues and all staff are not only fully aware of it, but they’re excited to be a part of it. It’s now time to ensure both your regular and prospective customers are aware of your values and exactly what your business stands for with a mission statement – a concept which is all too often overlooked by many companies.
In short, a mission statement defines the company’s aim, its objectives, and how it is approaching them. It’s a great way to motivate people connected to the company, but also to reach out to those you’re hoping to influence.