Focus on You and Your Vision

09/06/2015 13:04:57

Focus on You and Your Vision

What constitutes success as far as your organisation is concerned, and how will you measure it?

Creating a greater vision

If you’re a business owner, you will have considered the above questions and established your vision for the company. Your vision includes your long-term ultimate business goals, which enable you to decide in which direction you want the company to head and how you’re going to steer it there, and will inform your content on everything from social media and company website right down to your custom business cards. Your business goals will also help you to exploit niche areas to differentiate yourself from the competition.

Ideally, your vision will incorporate two major factors – core ideology, which defines why the business exists, and envisioned future, specific ideas about what the business is aiming to achieve and create.

Sam, from Your Perfect Wedding Photographer, who showcase top wedding photographers from around the UK and beyond, explains why following that vision is so important for your business:

“You set out with a vision, so stick to it and be true to yourself. Focus on what makes you different, be it your quality, passion, trust, you decide, but stay set and focused on your vision and your unique selling points.

“You may be doing things differently to the norm, but if you believe in this, then stick with it.”

Mission possible

Your vision is clear. Your colleagues and all staff are not only fully aware of it, but they’re excited to be a part of it. It’s now time to ensure both your regular and prospective customers are aware of your values and exactly what your business stands for with a mission statement – a concept which is all too often overlooked by many companies.

In short, a mission statement defines the company’s aim, its objectives, and how it is approaching them. It’s a great way to motivate people connected to the company, but also to reach out to those you’re hoping to influence.


Take a look at the following corporations’ mission statements – they’re short, snappy and clearly inform customers and staff exactly what the point of the business is.


“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

google-small "Google’s mission is to organise the world’s information and make it universally accessible and useful."
new-ebay-logo “eBay's mission is to provide a global trading platform where practically anyone can trade practically anything."

Making a statement

Be sure to shout about your business’ mission statement to anyone who will listen. Put it up on personalised posters around the office, make sure it’s visible on your website, and you could even consider adding it to your letterheads and other stationery.

Your vision and the competition

“Whether you are a brand new start up with something new, or a company that is looking to do something better, there will always be competitors,” explains Sam.

“If you have something new that people want, then people will look to enter the market too. If you successfully offer a service or sell products online then other companies will want a piece of the action too. No matter what you do, the reality is competitors will always exist.”

However, as Sam explains, there isn’t necessarily any reason to feel threatened. It’s actually even more reason to focus on what your own business is doing.

“If you are always worrying about what your closest competitor is doing or copying,” she adds, “you are not thinking about how you can make your business better, you are not coming up with the next big idea. As they watch you, you are watching them, it is a cycle, so focus on you and let them worry about you.”



“Competition can be great thing,” concludes Sam. “It keeps you on your toes, it stops you from getting complacent, and it keeps you innovating, coming up with new ideas, improving what you have. It helps to keep you growing and developing.

“It is good to keep an eye on your competition, but just one eye to keep you on your toes, while the rest of you focuses on your vision, new ideas and being different.”

Tags: Marketing