One of the best things about print is that it’s a very tangible way of marketing and providing information. Not only can touchable marketing make your brand more memorable, but the choices you make with your print can also say a lot about you.
However, things that are touched and passed between hands are susceptible to spreading bacteria - and mitigating the spread of infection has become a priority for many businesses recently.
Adding lamination to print is nothing new: it’s often used to create a premium look and feel as well as protect the print item from general wear and tear to increase its lifespan. But what about adding a lamination that protects the user too?
We’ve launched antibacterial lamination across our most popular ranges (and the ones most likely to be used by more than one person!). Here’s everything you need to know about it.
What is antibacterial lamination?
Antibacterial lamination is a plastic film that’s applied to your print using heat. It’s specially designed and tested to have surface protection qualities and has been found to eliminate 99% of bacteria.
As well as being self-cleaning, this shiny coating is also waterproof, meaning you can disinfect your print with a damp cloth between uses to reinforce its effectiveness.
This lamination will also prolong the life of your print product as it protects it from everyday wear and tear.
How does antibacterial lamination work?
No matter how many hands touch your print, the surface will remain bacteria-free. This is because antibacterial lamination uses tried and tested silver ion technology to stop bacteria growth in its tracks. Here’s how:
- The lamination binds itself to bacteria’s cell walls to disrupt growth
- The silver ions interfere with enzyme production, stopping the cell from producing energy
- It interrupts the cell’s DNA and prevents replication
Is antibacterial lamination a substitute for regular cleaning?
Antibacterial lamination is designed to protect your print users from harmful bacteria between washes. We still recommend regularly cleaning or disinfecting your print as the most effective way of keeping your customers, patients or staff safe.
Can print with antibacterial lamination on be recycled?
Yes! All of our laminations, including anti-bac, can be easily recycled without any complications.
What are the best uses for antibacterial lamination?
Antibacterial lamination is effective for a range of different uses where print items are being used by more than one person. Here are a few recommendations to give you an idea of how you could make the most of this new finish.
If you’re using reusable restaurant menus, make them as sanitary as possible by adding anti-bac lamination! Or, if you’ve gone digital, add this finish to a business card or tent card with a QR code directing customers to your online menu.
If your GP or dental practice keeps healthcare information on flyers or leaflets, be sure to protect them with antibacterial lamination, for all the times they’re picked up and put down again!
Airline folded leaflet brochures are classic browsing material, meaning there are plenty of people touching them. Keep flyers (that is, your printed flyers and flying customers!) protected with this finish.
Public information materials
From tourist attraction brochures to piles of business cards for local services, adding antibacterial lamination to these pick-up-and-put-down-ables helps keep the community safe.
What print products in anti-bac lamination available on?
You can add this protective lamination to the following print items when you print with instantprint: