Clare Genister is one of the ten finalists in the instantprint Inspirational Business Awards, read more about her story and her business, Lingerie Heaven in this interview.
1.) What has been the toughest part of setting up your business and getting to where you are now?
There have been many but there are two things I would say have been the hardest – first is funding, because we rent our home so getting funding to help us has been impossible. Time is another factor because being a working mum has been a juggling act at times, especially when you have a child with additional needs.
2.) Why did you enter the inspirational business awards?
To show others that you do not have to be young or have a lot of money, you just have to persevere and have something to work towards.
3.) What do you think makes your story so inspirational to other small business start-ups? And why do you think you deserve to win?
On both counts I feel that my story shows that no matter what life throws at you, if you hang in there you can achieve success – it has far from been a smooth ride and has been 12 years of very hard work. The hard work does not end, it just becomes different.
4.) If you could give one piece of advice to small business start-ups, what would it be?
To persevere and not expect things to happen right away.
5.) If you win, what do you plan to do with the prize money and promotional products?
The promotional products will be used to promote my new shop – the money... well, the money will probably be spent on my children, they have given up a lot (including the whole summer holidays because they came to work with me) to enable me to open the shop so we will have a few days away and spend some time together.
You have until Sunday 6th December to vote for Clare & Lingerie Heaven as Britain's Most Inspirational Business.