We recently launched wire bound booklets (yay!), but what exactly are they – and how could your business benefit?
Wire bound: The Basics
You might also know these as ‘wirobound’ booklets. Instead of stapled or glued (perfect bound) booklets, a spiral wire is threaded through punched holes in the spine of each page.
You can get wire bound booklets in a range of sizes and paper stocks. On most sizes, you can choose whether to have a portrait or landscape booklet, too. This is where you decide whether the wire binding goes on the short edge, or the long edge.
Benefits Of Wire Bound Booklets
The 360 degree opening angle makes these brochures perfect for display or reference books which are commonly handled, or presented to others during presentation meetings.
The wire binding is also very hard-wearing, while the lie-flat aspect enables a book to remain open and flat on any surface. This makes wire bound booklets ideal for study materials, as students can easily read along while writing notes on their own notepad or laptop.
Wire Bound: Sizes
The size of your wire bound booklet will depend on what you need to use it for!
An A6 wire bound booklet, for example, is a great pocket-sized book that’s ideal for using with uncoated paper so that conference delegates can jot notes on your professionally-presented information brochure.
A square wire bound booklet, such as a 210mm square or 148mm square, is ideal for graphics-based brochures, such as a photography portfolio booklet.
Larger sizes, including A5 and A4 wire bound booklets, are perfect for employee handbooks, product brochures, or portfolio display books for exhibitions.
Choosing The Right Paper For Your Wire Bound Booklet
A wide range of paper thicknesses available for wire bound booklets means that you can choose a weight that’s most suited to its use.
For example, if you’re using your wire bound booklet as a display brochure, opt for a thicker page. This will help the booklet to endure plenty of repetitive page turns!
However, if you’re printing study materials for students to take home with them, select a lighter, jotter-style paper such as a 120gsm weight.
Your cover can be either 250gsm or 350gsm silk, with a coated or uncoated finish – it’s up to you. If you’re expecting your booklet to be written on, including the cover, we recommend an uncoated cover so that ink doesn’t smudge.
Setting Up Your Wire Bound Booklet For Print
Wire Bound booklets can be set up for print in the same way as most marketing artwork.
You’ll need to ensure:
- Your artwork is saved in CMYK format instead of RGB
- That your artwork is set up for portrait or landscape wire bound booklets depending on your preference (short edge or long edge binding)
- 3mm bleed and 3mm safe zone on all sides WITHOUT binding
- 3mm bleed and 9mm safe zone on the BOUND edge (to allow for the wire and holes)
Remember that your artwork needs to be slightly offset according to where the wire binding is going to go. This is to allow for the holes and wire on one side: once the booklet is put together, your artwork will sit central on the page! Without the additional ‘safe space’ on the bound edge, you risk your design being lost in the holes.
And that’s it! Once artwork is submitted, it takes two working days to produce your custom wire bound booklets.