5 Top Tips to Create an Effective Flyer

08/09/2015 11:38:56

5 Top Tips to Create an Effective Flyer

If you’re spending your hard earned cash on some flyers you want to get it right and make them as effective as possible. Here are our top flyer design tips to help make your next campaign a success:

1. Make it Visual

We look at images way before we read the text that is in front of us, so when you create your flyer design keep this in mind and use eye catching visuals to create the most visually engaging flyer possible. If you don’t have a team of designers at your disposal why not try a ready-made template and customise it with your details.

2. Mention the Benefits

Rather than just reel off the features of the products or services you offer, mention the benefits of using your company on the flyer. Answer the ‘what’s in it for me?’ question from your customers perspective and you will be well away.

3. Keep it Short and Sweet

The text on your flyer needs to be really snappy and straight to the point if you want it to be noticed, no waffle is required. Using short sentences, lists and bullet points can make your leaflets really easy to scan so your points are delivered quickly.

4. Get Personal

Using a personal, conversational tone can help to engage with your reader. Speaking to them in a conversational style, like a real person and not a “sales robot” will help your business look human.

5. Call to action

High on the list of importance if not the most important item to have on your flyer is a clear call to action, in other words what action do you want your reader to do after they have had read and loved your information. Dont forget your contact details!

Do you have any top tips for creating the perfect flyer? Share them in the comments below.