Make the Most of Spring Fair 2017 with Our Free Marketing Kit!

Make the Most of Spring Fair 2017 with Our Free Marketing Kit!

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25 Jan 2017

Spring Fair, the UK’s biggest trade show in the home and gift industry is back. Over 2,500 exhibitors are set to fill every hall in the NEC and with the show’s estimated purchasing power of £2.4 billion, it isn’t one to miss.

If you’re attending this year’s Spring Fair, you’re going to want to harness this potential business and make as many connections as possible. Download our FREE Spring Fair 2017 toolkit for a range of incredible templates that you can customise with your logo and details that will pull in passers-by and help generate business!  

The toolkit includes templates for your website and social media to help generate a buzz in the lead-up to the big event. Simply pop your logo and details into the images to let everyone know where to find you. We’ve also got your essential print materials covered, with flyers, stickers and poster templates you can personalise with your products & brand to whip up excitement.

New customer? Get 10% off your fist order with voucher code SPRING-10


How to Make the Most out of Your Exhibition

With over 60,000 visitors expected to attend, the Spring Fair is a great opportunity for you to showcase your products, connect with buyers and acquire new business. We’ve created the ultimate guide to prepping your marketing materials and pulling in the right customers.

1)      Put a New Spin on Your Promotional Materials

Of course, all your promotional products must be on brand and include, as a minimum, your logo, business name and contact details for people to get in touch after the show. However, it’s ok to choose slightly different designs to your normal branding when you go to a trade show. People are looking for something different and you’ll need something that makes you stand out. Spruce up your current designs and tweak them to suit this specific event.

2)      Start Your Promotion Well in Advance

It’s no good announcing your attendance to the Spring Fair the night before. Start teasing your audience with snapshots of some of the exciting products you’ll be exhibiting on social media that will entice them to seek you out. Send an email around to your database highlighting your best picks and directing them to your stand.

3)      Let Customers Take a Seat

All 13 halls are being used for this year’s Spring Fair, meaning the event is going to be pretty exhausting. Give your audience a welcome chance to put their feet up with comfortable seating at your stand to help drive in foot fall. Even offer small nibbles and biscuits so that they remember your stand!

4)      Host a Competition at the Event.

The best way to drive buyers to your stand? Launch an exhibition competition with one of your hottest new products or a gift voucher as the prize! A simple raffle can do wonders for the attractiveness of your stand. Give those who enter a sticker to pop on their bag to advertise your competition around the event as they browse through the halls. Remember to get their details when they enter to build up your database and generate some leads.

5)      Remember Freebies!

Everyone loves a free gift. It’ll put your business in a positive light and leave browsers with the best impression of your brand. Even if they don’t buy straight away, when they use your gift they’ll always remember who gave it to them. Events are designed to raise brand awareness and the recognition you receive will follow you through the rest of the year.

To everyone attending Spring Fair 2017, good luck! It should be a fantastic opportunity for you to grow your business. Don’t forget to download your free kit below.


Craig Wassell

About the Author

Hi, I’m Craig, instantprint’s Marketing Executive. I have a passion for discovering new and innovative ways small business owners can give their marketing a boost.