How to design an A4 poster
No matter if you love designing artwork yourself or you’re utilising the skills and experience of your inhouse design team, creating an A4 poster is quick and simple. But, if you need a little help along the way, we’ve compiled some expert advice that will assist you in getting started.
First things first, you’ll need to set up your artwork to the correct size. Your finished A4 poster size will be 210mm x 297mm; you’ll need to set your actual dimensions to 216mm x 303mm to allow for the all-important bleed on both sides.
Make sure before you start to set your colour mode as CMYK and use high resolution images only (at least 300dpi). If you use any images less than this, it can affect the overall finished A4 poster printing quality.
Will you be using bespoke or branded fonts in your design? If so, you’ll need to ensure you embed or flatten them as our team may not have them here at instantprint.
What if I don’t have an A4 poster design?
No design? No problem! We have a wide variety of A4 poster templates available in our online template library for you to use. They’re ideal if you’re a little stuck for inspiration and need somewhere to get started. Alternatively, we have blank templates available if you have an idea in mind!
Whether you’re looking for a design that makes an impact, something seasonal or a template to put your favourite quotes onto, there’s something for everyone in our library.
Need more advice? View our Artwork Guides here.
Still unsure how to set up your file? We've created support guides on our blog to help you with everything from bleed to resolution. Click on the guide you'd like to read to open them in a brand new window.
Here’s a quick checklist for setting your artwork up for poster printing.
- The finished size of an A4 poster is 210mm x 297mm, so set your artwork up at 216mm x 303mm to add 3mm bleed to both sides
- Set your colour mode as CMYK
- Use high resolution images (at least 300dpi)
- Embed or flatten your fonts
Unsure how to set up your file? We've created support guides on our blog to help you with everything from bleed to resolution. Click on the guide you'd like to read to open them in a brand new window.
Document Size Guide
Which type of paper should I choose?
What you’re using your A4 poster for will determine what type of paper stock you should choose. If the lifespan of your advertisement is only short - for example if it’s a weekend only sale - you may only want to opt for our value silk (150gsm) paper type. This will help you keep the costs down, while still producing a good quality poster.
If you’re going to be using your A4 poster a few times – for example if you’re printing off a restaurant menu that is going to be used for months to come – our classic silk (250gsm) is a great choice. It’s both high quality and is a good all-rounder.
Looking for a paper stock with a longer lifespan? Perhaps your hanging notices in your shop window or around your company offices. Our premium silk (350gsm) is what you need for your A4 poster printing.