It’s that time of year again where all of the big brands start to capture your heart and invest heavily in marketing. Capturing attention at Christmas is harder than ever with brands aiming to create the most talked about Christmas advert, something John Lewis have been extremely good at recently.
The trick seems to be taking advantage over our feelings. John Lewis did this perfectly last year with a lovely little Penguin named Monty. The advert tells a story of a young boy named Sam noticing his best friend Monty fall in love which is enough to make anyone’s heart melt (especially when the couple to be are two fluffy penguins). The song ‘Real Love’ by Tom Odell used alongside the story further complements the piece to scrape every last drop of emotion that you have left in you. The online video managed to achieve four million views and a parody all in the first 24 hours of being live, if that isn’t social media advertising at it’s best I don’t know what is.
It’s easy to criticise John Lewis saying they are just promoting the penguin product in this advert but when you think of this Christmas story, you’ll think of John Lewis. It makes the brand seem as though they really do care about the love of Christmas.
Another Christmas Advert worth mentioning from 2014 is the Boots #SpecialBecause. This ad portrays various members of a single family, all travelling to one place to make sure that their mum has a great Christmas. Even though she has been working in a hospital doing the night shift. It reminds us that not everyone gets to enjoy the love of Christmas on the day itself but it’s still important to spend time with the people you love. They even manage to squeeze in some product placement to show that Boots can provide last minute presents for the people who deserve it. Again, the company working our emotions and selling love rather than products.
The best adverts integrate social media to help spread awareness, this is one of the reasons why these ads have been so successful.
Who are you expecting to deliver a brilliant ad this Christmas? Let us know in the comments.